Pinterest announced Tuesday that it’s launching a new feature, called “Promote a Pin,” that allows users to increase their Pin’s reach in just a few steps. The company said this feature allows anyone from individuals to small businesses to reach more people without designing complex advertising campaigns.
The company is rolling out the Promoted Pin feature to US users in the coming weeks, with global expansion planned in the future.
The social network said its 619 million active users drive more than 80 billion searches each month, which the company claimed is more than ChatGPT’s 75 billion searches. This means that promoted pins have the potential to reach a large audience. The company noted that more than half of these searches are commercial in nature.
The Promoted Pin feature uses the Taste Graph system, trained on billions of images, to target people who are more likely to convert, Pinterest explains. He noted that the feature is ideal for people new to digital advertising and also provides users with tools such as flexible budgets. For example, a fashion creator can amplify wardrobe ideas to broaden the visibility of their content.
Advertisers can set parameters such as daily budget, campaign duration and the audience they want to reach. The Prompted Pin screen also displays the estimated results based on these parameters.
“From entrepreneurs to global brands, we make it easy for businesses of all sizes to reach
right audience, connect with new customers and grow on Pinterest. Promote a Pin is an important step in our work to remove barriers and provide simple, powerful tools that unlock greater opportunities and long-term growth,” Pinterest Chief Business Officer Lee Brown said in a statement.
The company said it’s also testing a pre-built Performance+ catalog sales campaign so merchants can market their products directly with the Pinterest Shopify app or ad manager.
Pinterest didn’t have the best start to the year, as the company laid off 15% of its staff in January, allocating more resources to AI-based development. The company also had a disappointing fourth quarter of 2025, with revenue and forecasts for the next quarter coming in below analysts’ expectations. There was some positive news for the company as activist investor Elliot said he was pumping $1 billion into the company in February with a bet on visual artificial intelligence.
