In 2017, Raghav Gupta started solving a personal problem: he wanted easy access to homemade meals he grew up with with food without having to spend time cooking or spending money on withdrawing or hiring a private chef. He turned into the robotics, which led him to find the start Pass.
Posha, a former Battlefield Battlefield TechCrunch company, manufactures counterretop robots that do meals using a computer vision. Users move to a list of recipes, choose what they want, add the appropriate amounts of the requested ingredients and the machine makes the meal from there.
The procedure is designed to be customizable and forgiven, Gupta told TechCrunch, so the machine allows people to replace and Posha still operates if a user does not measure its ingredients perfectly.
“It’s like a coffee maker,” Gupta said. “So when you want to drink a cup of coffee. You choose a coffee maker in your coffee maker. Put beans, sugar and milk in different containers.
A coffee machine is a good but not perfect comparison with Posha, as Posha requires a little more work than a coffee maker.
While Posha makes a significant amount of work by cooking these meals, consumers continue to play an active role in the ingredient market and prepare everything that goes on the device. Cutting, in particular, can get a fair amount of cooking time of a recipe.
Gupta agreed that some people are just not going to go for a solution that still requires them to do some of the cooking. He said Posha has found the biggest success so far with customers who want to cook two to six times a week anyway and are looking for a few of these nights to light the load.
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“These people already spend an hour in the kitchen every day, deciding what to eat, shopping for ingredients, cooking a meal, [and] After cleaning, “Gupta said.” We help them shave at least 70% of this period, so now they end up spending only about 10 to 20 minutes each day. “
Posha, formerly known as Nymble, initially started as a robotic arm, Gupta said, but the company’s time at Bosch accelerators program It prompted them to change the course. They learned that consumers did not want something that moved around their kitchen or that would be difficult to clean. The company has maintained close contact with its first customers since.
“We are extremely focused and super obsession with customers from day one,” Gupta said. “We don’t use Zendesk to chat with them. We have whatsapp talks with more than 100 of our customers. Most customers know me in person. I moved to the US in the middle of the pandemic. Just to be close to my customers.” This system cannot escalate, but it works clearly for Posha for now.
Gupta said that, so far, Posha was mainly based on the Word Marketing for the Countertop Direct-To-Consumer. Posha recently increased a $ 8 million series, led by Accel with the participation of existing investors, including Xeed Ventures. Waterbridge Ventures? And Binny Bansal, co -founder of Flipkart. among others.
Gupta said Posha would use funding to continue to develop the product. Specifically, the company wants to add more recipe options and the ability of people to suggest recipe ideas and have genetics to turn these ideas into instructions and add them quickly to the device.
The company started the Posha robots January 2025 And since then he has been exhausted by his first batch – and gets pretext for the second.
“If you look at your microwave oven, your dishwasher, your refrigerator, at some point, these devices were countertop devices,” Gupta said. “They became so necessary over time in consumer houses that builders began to install these devices in your homes. We feel that Posha will have the same fate very soon.”
