The Google search is in the middle of a “trip” around AI, said Google Sundar Pichai’s chief executive during the company’s profits on Tuesday. The start of this trip was AI’s reviews, a controversial and monumental shift to the way Google provides information to billions of search users.
But that was just the beginning.
“As AI continues to expand the universe of the questions that people can ask, in 2025 it is going to be one of the biggest years for search innovation,” Pichai said during his initial observations on the call.
Throughout the call, Pichai set the next phase of Google’s plan to pack the search with AI features from Deepmind’s research lab. The search product is slowly becoming more like an AI assistant to the internet for you, looks at the websites and returns an answer.
It is far away from a simple search system that gives you ten blue connections.
Google has been on this route for a few years, since the search giant was captured flat by the release of the Openai Chatgpt in 2022.
Not everyone is happy with it, but Google is promoting.
When asked about the future of AI and the search, Pichai said that “you can imagine the future with Project Astra”, a reference to the Deepmind multimodal system AI sees in real time.
Google has big plans for the Astra project in other parts of its business. The company says it wants the AI multimodal system to supply a pair of augmented reality one day, which Google will create the operating system for.
Pichai also mentioned Gemini Deep Research – an AI agent who takes several minutes to create long research reports – as a feature that could substantially shift how people use Google search. Deep research automates work that people have traditionally done with Google search. But now, it seems that Google wants to do this research for users.
“You are really dramatically expanding the types of use cases for which search can work – things that are not always uninhabited, but they can take some time to answer,” Pichai said. “These are all areas of exploration and you will see us putting new experiences in front of users by 2025.”
Pichai further said that Google has a “clear sense” of search experiences that it could create with another Google AI agents, Project Mariner. This system can use the front-end of websites on behalf of users, making it unnecessary for people to use the sites themselves.
Google’s chief executive also said there is an “opportunity” around to allow users to interact more and ask for tracking questions with Google search. Pichai was light in the details there, but it sounds like Google is considering ways to make the search interface more like a chatbot.
‘I think the [Search] The product will evolve even more, “Pichai said.” As you make it easier for people to interact and ask for surveillance questions, etc., I think we have the opportunity to promote further growth. “
Today, Chatgpt has matured on one of the most used products on the Internet, with hundreds of millions of weekly users. It presents an existential threat to Google Search’s long -term business. To deal with it, Google creates not only a AI Chatbot competitor with Gemini, but also the injection AI features directly in the search.
Of course, the first step for the AI trip of Google search did not go very well. When Google issued an overview of AI throughout Google search, the system shows inaccurate and strange AI hallucinations. These included answers that told people to eat rocks and glue on their pizza. Google admitted at that time that AI reviews needed some job.
Despite this negative growth, it seems that Google is just starting to put AI in search.
