The team of VC Slow Ventures of last week’s early phase launched a $ 60 million fund dedicated to investing creators, carefully in the direction of business assistance. The idea is that the same business spirit and specialized expertise that helped creators build a community is what would make them great founders.
According to Slow Ventures partner Megan lightcapcomes under trust and attached audience.
‘What is really interesting for creators are many times starting [on YouTube]correctly; Because it’s the most obvious place to start, “explains Lightcap,” but the difference between opportunities led by the creator and the opportunities that may exist for an existing brand is that, because the public is associated with the creator as a whole, a whole, The surface and permission of what they can make is actually much greater than, you know, a unique product. ”
Today, with equality, Rebecca Bellan sits with Lightcap to dive in the unique way Slow Ventures has shaped its creators’ fund, because youtube remains the dominant platform for serious creators, how specialized confidence translates into scale businesses and what it means This new fund for the creator’s economy.
Listen to the full episode to hear more about:
- How this “new class of assets” has the ability to escalate.
- The company’s success stories so far, including the Marina Mogilko snack company and other businesses.
- The parallels between support creators and traditional seed founders.
- The “basic danger of man” and the way investors browse the challenge.
Equity is TechCrunch’s flagship podcast, produced by Theresa Loconsolo, and publishes every Wednesday and Friday.
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