Meta Mark Zuckerberg CEO drives a “Return to OG Facebook” as part of its main goals for 2025 on Wednesday’s Q4 profits Call me investors. While the company was brief for details of these changes in the store, it is clear that Meta is in a desperate need for younger Facebook users to keep for the next generation.
Asked about his plans for “OG Facebook”, Zuckerberg replied that he was one of Meta’s catering areas for the following year and something the company was planning to invest and spend time.
‘I think there are many opportunities to be done [Facebook] Way more culturally influence than it is today, “he noted.
The Exec also warned investors that these changes on Facebook may require some agreements on “maximizing business results in the near future” – a message that could be affected by revenue. He said that product changes will start to circulate in about half a year.
“I think some of them will come back to how Facebook was originally used in the day,” Zuckerberg said, and tightly in any other details.
Reducing interest in Facebook among young people becomes a problem for the technological giant, especially as basic adult users continue to age.
According to a study by atharon Released last August, US users of 18 to 24 years old spend much more time on Tiktok, followed by Instagram and Snapchat – twice as much more time, in fact, compared to the total US adult population. Meanwhile, a survey of 2024 by Research He found that the use of US adolescents (13-17) Facebook had been heavily reduced over the years from 71% in 2014-2015 to just 33%.
Often, what is aimed at Gen Z is not even aspects of Facebook’s social networking. Are the most useful features Like Facebook Marketplace.
Meta has long since experienced these challenges, having launched a redesign of Gen Z for the aging of the social network in October 2024, promising more emphasis on information, videos, videos and teams on Facebook.
The company is now aiming to use these changes with a further renewal of the Facebook product in 2025, although its ability to compete with the preferred application of Gen Z, Tiktok, remains uncertain.
In addition, Gen Z users sent a powerful message that they are ready to proceed from Meta if Tiktok will remain banned in the US instead of returning to Meta platform, young people who downloaded Rednote, another Chinese application similar to Tiktok , Before and during the brief, imposed a ban on Tiktok.
It can be difficult, if not impossible, for Facebook to attract younger users again by returning to the roots of “OG”. The company had already tried to rejuvenate its original sense of exclusivity by launching a side of Facebook called Campus in 2020, which only served students and university students. This attempt was closed one and a half years later after failing to take off.
Meta also has Dabbled in the use of other services, such as online dating, to entice new users, with minimal success.
Meanwhile, new social networks are built on the open social fabric, powered by protocols such as ActivityPub, used by Mastodon and the protocol, used by bluesky, allowing people to take control of data and social connections. by the central billionaire- controlled platforms belonging to the Big Tech. As these networks grow, there will be competition for efforts such as an “OG Facebook”.
Meta has been working to protect investors from the decline of Facebook for years.
In the third quarter of 2019, Meta (then called Facebook) was introduced New statistics for investors called family daily active and family monthly active people. Later, in the first quarter of 2024, META took steps to distance itself from the measurements per application, eliminating daily active and monthly active users in its quarterly reports in favor of apps family measurements.
In his testimony at that time, Meta said the decision was intended to better present how many people dealing with all its products, not only on Facebook and Messenger. He also probably also served another purpose: to hide the decline of Facebook in the broader “family” group of Meta applications.
