Months after the first advertising test on selected purchases, including US, META on Wednesday announced That the application of Instagram Threads will now extend ads to all advertisers worldwide. Extension will allow eligible advertisers to arrive Thread Over 320 million monthly active users and will include access to a inventory filter to control the level of sensitivity of the content next to which the ads are performed.
The company says that the new installation of ads within the feeding of yarn will be activated by default for all new advertising campaigns that use the META+ advantage or manual placements. However, advertisers in the latest design will be able to exclude the flow of yarn.
Meta notes that the ads themselves will only be delivered to selected launch markets and will be released in more markets over time.
To date, threads have been testing ads in the US and Japan.
Extension marks that Meta believes that the yarn community is now durable enough to generate revenue and compete for the advertiser against its top opponent, X. In addition, META believes its platform is more friendly to advertisers, as at least one of the firms.
Meta Mark Zuckerberg CEO told investors for the company’s latest call in January that it expects issues to reach more than 1 billion people in the next “several years”. He also noted that the network had added “more than 1 million registrations a day”.
However, the threads application itself does not grow completely organically. Instead, he benefited from the impact of the connection network with Instagram, based on the existing Instagram chart on boarding new users. This made the threads almost immediately act as an expansion of users’ Instagram networks, where they could follow a similar set of friends, creators and brands as before.
This competitive advantage, based on the basis of ownership and exploitation of some of the largest social networks in the world, is something Meta is now defending its antitrust with the US Federal Committee. The trial could eventually lead to meta to be forced to sell Instagram and Whatsapp if the government’s prosecution is successful.
To help develop threads, Meta has borrowed concepts from emerging social networks such as Mastodon and Bluesky.
Like Mastodon, Meta incorporates its application with the ActivityPub protocol, which connects the yarn to a wider, decentralized open tissue known as Fediverse. Although this integration has not yet completed, threads could easily become the largest service in Fediverse as a result, dwarfing Users of 8+ million registered Mastodon users and under 1 million monthly active.
Overall, Fediverse today (without yarn) north of 16 million users.
The threads have also copied some of the most popular features of Bluesky, including the ability to create custom supplies outside the default algorithmic power and introduced its own Bluesky starting packages, offering diligent users of users.
Unlike Bluesky, which is over now 35 million usersThreads are still defaults to the feed “for you” when they start the application. Also, they do not have the option of checking their own moderation preferences, as Bluesky users do.
