Nonsense announced On Wednesday that it is trying a small video capability, signaling that even a streaming giant with over 300 million subscribers is worried about the loss of time spectators spent on mobile applications such as Tiktok, YouTube shorts and Instagram.
The company made the feature debut at its first event of products and technology, where it also revealed many other upcoming plans for the service. These designs include a AI -powered search tool, as well as redesigning the original TV page and improved real -time recommendations.
The new vertical food only for mobile phones only allows users to move easily through clips from its original titles. Within this power, users can press buttons to watch the entire show or movie immediately, save it on my list, or share it with friends.
It is worth noting that the clips are curated by the “Top Options for You” section instead of being selected from the entire Netflix library. This approach makes it specially adapted to each user, eventually encouraging viewers to watch the full performances.
The experiment flows worldwide in the coming weeks on iOS and Android devices. It will appear for users as a tab on the homepage homepage.
The introduction of this feature comes at a central hour, as the competition between platforms for the viewer’s attention is intensified. Listers are increasingly favoring quick entertainment, leading to shifting traditional projection habits. As a result, even big players such as Netflix are adapted to maintain and attract subscribers. This also follows the second extension of President Trump’s deadline for the ban on Tiktok.
The latter test follows a trend of streaming services that try similar features. Tubi was entrusted to a short video last year with the “SCENES” function. More recently, Peacock started the Vertical Video players, which not only have short clips from television series and movies, but also sports and news.
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Netflix is not foreign to experiment with small video content. In 2021, the platform began a characteristic inspired by Tiktok called “Fast Laughs”, which focused on funny clips. However, this new test aims to reach a wider audience beyond comedy fans and will be more personalized.
In terms of the new update of Netflix’s original page, a slight change applied is that shortcuts to “search” and “my list” were moved to the top of the page, where they were in the left on the left side, making them easier to access.
Netflix also has new “Callout” badges that help viewers discover titles. For example, if users are looking for the latest content that EMMY won, these badges will appear visibly on the title cards displayed on the homepage.
In addition, Netflix improved the real -time recommendation system. Now, when subscribers are looking for content, it takes into account factors such as the trailer recently watched by the viewer or actors they are looking for. For example, if they give a thumb to the popular TV series “Wednesday”, the system will quickly adjust its original page to display similar recommended titles.
