Picsart, a SoftBank-backed photo-editing startup, announced Thursday that it is partnering with Getty Images to develop a custom model that will bring artificial intelligence images to its 150 million users. The company says the model will bring responsible AI imaging to creators, marketers and small businesses using its platform.
The model will be built from scratch and trained exclusively on licensed creative content from Getty Images. The company says the partnership will allow Picsart subscribers to create their own unique images, with full commercial rights. Users will be able to use any of Picsart’s editing tools to add or adjust the elements.
By building its own model that trains exclusively on licensed content, Picsart plans to give its users access to safe AI creative tools at a time when there are growing concerns about AI-generated images and copyright issues.
Picsart’s AI lab, PAIR, builds the model. The team will make the model accessible through the company’s own API services.
“Picsart offers endless customization, content and editing tools for everything from social media ads to website graphics, and this partnership will enable commercially usable AI-generated images from a world-class brand,” said CEO and founder by Picsart, Hovhannes Avoyan. statement. “We’re thrilled to be working with Getty Images, the most prestigious commercial library out there, to bring it to market.”
Picsart plans to launch the model later this year.
The company also integrates Getty Images video content into the Picsart platform and makes it available to Plus members.
Picsart is not the first startup that Getty Images has partnered with for responsible AI imagery, as it has also partnered with AI image creation Bria and Runway, an AI creation startup for content creators.
