It all started with sales. That’s where Cam Badger started, at a pharmaceutical company. He expected to find structure and guidance on the job, but instead found “fragmented training, inconsistent guidance, and no real way to scale learning in a meaningful way,” he told TechCrunch.
He spent four years as a sales representative, then a sales trainer, and then worked for a medical startup where he met Dr. Benny Alouf. The two lamented how awful many sales reps were at life sciences companies like pharmaceuticals, medical device startups, etc. The duo, along with Bhrugu Giri, decided to try to fix it by starting PraxisProa sales guidance platform specifically targeting medical sectors.
He believes better vendors will help get more treatments into doctors’ hands, which will ultimately help their patients.
“When commercial interactions with healthcare providers are ineffective, patients are not treated fairly for potentially life-changing treatments,” said Badger, the company’s CEO.
PraxisPro is slated to launch in 2023, though its first product won’t be released until 2025. The company announced Wednesday a $6 million funding round led by AlleyCorp. Others in the round include Flybridge, South Loop Ventures and Zeal Capital Partners.
PraxisPro is a standalone platform that can also be integrated into enterprise software. It develops small language models trained on life science data to help any company navigate the nuances and context needed to interact with healthcare providers. From there, the company created an AI agent that helps the commercial sales team practice their communication skills before dealing with customers.
Badger said communication is critical in medical sales. So many teams worry about maintaining compliance, as each company is responsible for ensuring that sales messages comply with legal frameworks. In addition to helping sales reps train sales reps to stay compliant, PraxisPro also hopes to help better train them to communicate patient needs with healthcare providers.
Techcrunch event
San Francisco
|
13-15 October 2026
Currently, a salesperson may have 15 interactions with a healthcare provider as part of the sales process. PraxisPro has an AI chat feature that allows sales reps to practice and plan for these interactions and be better prepared for what the conversation typically entails, including any pushback that may occur.
There are other AI role tools (like Quantified and SmartWinnr), but Badger says his is different because his company is trained on smaller datasets and focuses specifically on the life sciences domain. The fresh capital will be used for research and development, he said.
In many ways, this was the tool he wished he had had when he was still working as a salesman all those years ago. He struggled, he said, and almost lost his job, but he worked his way up to become one of the company’s top performers. Now, he wants to lend a hand to others.
“If we can empower commercial teams to prepare, practice and engage at a higher level, consistently and responsibly, then we’re not just improving commercial operations, we’re helping to ensure that innovative treatments reach the patients who need them most,” he said.
This article has been updated to clarify the co-founder’s name.
