Elon Musk-owned X announced Thursday that it is revamping the social network’s Creators Membership offering with a number of new features, including dedicated threads, a revamped membership paywall, a new dashboard and a shared membership card, among other changes.
The company believes these updates will allow creators to attract more fans and deliver better experiences as it pushes to become a bigger part of the creator economy alongside Instagram, TikTok, YouTube and Facebook.
X also highlighted the recent launch of the “Paid Collaboration” tag, which applies to posts where the content is paid for or provided by a third party.
A key new feature coming Thursday is the launch of “exclusive threads,” which allow creators to monetize their posts directly on X, rather than sending fans to an external website or newsletter. With these posts, creators can tease the value of the thread in a parent post and then allow the audience to join the individual conversation directly. Subscriber-only content will now appear in the account’s main profile feed, rather than a separate Subscriptions tab, according to X.
Other new tools are designed to help creators market themselves and track their analytics. This includes a new Subscriptions card that can be shared on X to promote creator content. There’s also a new dashboard that allows creators to more easily track their earnings along with other subscriber information, as well as access built-in development tools.
X also tweaks the subscription process, which includes a revamped paywall where creators can highlight the benefits of their subscriptions and a faster onboarding process for setting up subscriptions that now takes just two steps. X said it has also speeded up app review times so creators can start monetizing more quickly.
“We’re doubling down on creators, the platform’s most influential experts, thought leaders and voices, investing in tools that enable sustainable incomes and deeper connections with their audiences,” said Allegra Jacchia, Product Creators at X, in a statement about the launch. “We believe creators deserve to be compensated for the value, knowledge and perspectives they bring to the platform, and a big part of that is enabling them to monetize their most loyal supporters directly.”
The company also officially announced the recent launch of the “Paid Collaboration” label, which offers creators a built-in tool to comply with policy of X and industry regulations about tagging ads without having to use hashtags. Instead, the new tag appears directly below the post content and can be added after the fact if a creator forgets to include it when first posting.
X Creator Revenue Sharing Programreleased globally in 2023, allows creators to generate income for their popular posts. Although designed to enhance engaging content, some have criticized the program’s design, saying it incentivizes creators to post sensational content, including clickbait or ragebait. However, X has noted that some of its top creators include brokers that offer analysis such as @Banana3Stocks and @Jake_Wujastyk.
The company has paid out more than $45 million to creators to date, according to a Grok publicationthe AI assistant was built into X. For 2026, the company has more than doubled its available revenue pool due to the growth of X’s Premium subscriptions, Grok said. An X representative confirmed the latter, showing one Post X Creators which also reported changes to the way payments are calculated.
In January some creators was posted screenshots of their earnings, suggesting that payouts had recently increased. X has also recently pushed creators to try long-form articles a recent $1 million campaign for the top article.
The subscription changes arrive amid a flurry of news from X this week, which also included beta testing of its standalone X app, XChat, and its X Money payments service. In addition, the company announced that it will suspend creators from its revenue sharing program if they post untagged AI videos depicting armed conflicts.
X has long sought to attract creators to its platform, even before Musk bought the company. However, the most of X’s income today it still comes from advertisers, not premium subscriptions or creator content.
