Reddit CEO Steve Huffman said that the forum’s website is planning to launch an upgraded search experience in 2025 designed to help users browse the social network and be able to respond to “Subjective Hard, Hard, [and] Interesting questions. ”
The company plans to achieve this by incorporating Reddit answers – a feature that allows visitors to ask questions and receive edited summaries of relevant answers and threads from all over its platform – in its existing search.
“[In Reddit] Discussions, for 20 years, our users have left this very huge body of information, so we are starting to unlock this with answers, “Huffman said during Reddit’s profits on Wednesday.” We will continue to repeat this product. “
Reddit Cfo Drew Vollero added during the call that the company hires engineers to build a “small search group” that focuses on these capabilities.
Reddit has embraced the AI as it seeks to grow. Last year, the platform brought the translation with AI to dozens of new territories, more scheduled for this year, and put AI’s knowledge of brands. Reddit has also begun to test the AI search results pages, which summarize and suggest content in various Reddit communities.
Investors were frustrated by Reddit’s Q4 fiscal results, which were is partly influenced by changes to Google’s search algorithm. Daily active unique users in Reddit increased by 39% annually to 101.7 million users, investor estimates of investors of 103.1 million.
Huffman hints to make Reddit look for part of the process of growth, maintaining and ultimately revenue.
“I think by helping the user to be able to search directly to Reddit. Improve their queries on Reddit, eventually come directly to Reddit for these types of queries and even incorporate searching for something like boarding of time – I think [these are] Really interesting things, “he said.” It is amazing for us to receive this signal … and of course this signal [has] Incredible revenue creation. ”
