Roku shared the fourth quarter earnings for 2025 this week, as well as some exciting plans in the works. The company is launching new streaming packages, expanding its $3 subscription service, Howdy, to more platforms and partnering with more premium streaming services after the successful addition of HBO Max.
Launching bundles in 2026 is a smart move as it could attract more viewers looking for enticing deals amid rising subscription prices. Many streaming platforms have raised their rates recently, and Roku aims to attract cost-conscious consumers. HBO Max’s positive impact on Roku’s premium subscriptions has encouraged the company to continue this strategy by adding more premium partners, which is likely to drive growth going forward.
In addition, Roku launched its ad-free subscription streaming service, Howdy, last year and plans to expand its availability beyond the Roku platform. While specific details remain unknown, Roku CEO Anthony Wood said at CES last month that the goal is to distribute Howdy widely, saying, “We want to distribute it everywhere.”
Other highlights include Roku users streaming 145.6 billion hours of video in 2025, up 15% from 2024. The company is also approaching the 100 million streaming household milestone, though it has decided to report that figure less frequently.
Financially, Roku had an impressive quarter, posting a net profit of $80.5 million, a turnaround from a loss of $35.5 million in the same period last year. Total revenue for Q4 2025 reached $1.4 billion, representing 16% year-over-year growth.
Looking ahead, Roku is bullish, forecasting total net revenue of $5.5 billion and gross profit of $2.4 billion.
“In 2023, our priority was to fix our cost structure and reach our adjusted EBITDA cap in 2024, and we hit that goal a full year ahead of schedule,” Wood told investors during the call yesterday afternoon. “Looking to 2026 and beyond, we are confident in our ability to sustain double-digit platform revenue growth while continuing to grow our profitability.”
