A new Mac application called Rply It starts today, designed to help texters achieve “inbox zero” in IMESSAGE.
Targeting those who often forget to answer and leave their friends surrendered for days, RPly uses AI to recognize lost texts and suggests answers to prevent users from being unintentionally ghost. AI assistant can automatically respond to messages to an inbox of a user who did not receive an answer for more than 24 hours.
Rply is the spiritual child of Molly Cantillon, a 21 -year -old Stanford’s abandonment he created NuxA personalized AI assistant for iOS supported by OpenAI’s starting fund.
“Rply was built to handle” text debt “, responding mentally, but never hit the mission, distancing or simply forgetting. The basic idea is to make the text messages feel less like a weight while maintaining authentic connections”, Cantillon told TechCrunch.
Although Smart Answer Technology has been over for almost a decade and has been used by large technology companies such as Google, Cantillon noted that it has not yet seen a solution such as Rply for IMESSAGE.
Rply’s Imessage Assistant goes a step further by analyzing a user’s entire text history to create answers that are aligned in writing style and personality, resulting in natural answers.
Inspired by Inbox Zero, a popular virtual e -mail assistant, RPly also filters the unanswered messages. It even provides users with a clear overview of unread texts, allowing them to see how many of their messages they need answers. This feature offers a quick summary, making it easier than rolling through IMESSAGE.
Cantillon believes that the unanswered messaging filter is “a simple but vital feature that Apple is surprisingly overlooking”.
The app also includes a statistics page that displays the average weekly response time and monitors a “zero inbox series”, which tells users the last time they had zero unknown messages. To make users more aware of their written messages, they display statistics such as “those you answer faster” and “those who like the ghost”.
During the application test, TechCrunch found that AI answers were natural and showed an understanding of the frame. Most of the people who messages did not realize that the answers were created. However, some users noticed that something was disabled when AI put a party after “haha”. Also, he did not use any emojis, and we want to have.


Rply has already attracted a decent amount of interest, having registered 1,000 paid users so far. Cantillon said that many people attracted to the application are in technological, creative and business fields. The application is also aimed at founders, recruitment, retail and other professionals who are overwhelmed by crowded incoming. Students may also find the app convenient.
While many people are attracted to RPly for its useful features, it also raises the question: Can it rely on AI to reduce the emotional connection we receive from sending messages? This is a matter that has arisen before the rise of AI genetic tools, but it’s worth thinking if the ease of use of AI really is really worth abandoning these honest exchanges.
In addition, to use the application, users must provide permission to access all messages and contacts. This requirement can cause concerns for some people, as it means that an AI will examine personal conversations with friends and family.
According to Rply’s privacy pageThe application does not use text content to train generalized AI models and the company follows a “strict zero data retention policy”, which means that the data is not stored and is immediately deleted after processing. Also, Rply says it does not sell user data to third parties.
Cantillon added that RPly offers a local Llama -based choice (META AI model) for users who want to maintain all text data processes entirely on devices, ensuring that they are never downloaded text data.
It is normal for AI systems to require users’ data correctly, but it is important to note that even if companies require strong security practices, violations continue to occur. The Chinese company AI Deepseek has recently been involved in an exposed internal database containing sensitive information, including conversation stories. Always know the dangers of privacy.
Rply is currently available only on MacOS devices. Apple is known for its strict App Store guidelines, suggesting that RPly may have developed an MAC application as a strategic solution.
In the future, Cannillon envisions to expand RPly’s availability to platforms such as WhatsApp and Slack. However, it remains uncertain whether this will happen and there may be concerns between users in Slack, an application used by employees about the willingness to share extensive information with an AI company.
It is also on the most expensive side: the basic subscription costs $ 30 a month after a 14 -day free trial.
TechCrunch has an AI -focused newsletter! Sign up here to get it to your inbox every Wednesday.