We have officially experienced an AI Super Bowl, people.
As everyone was tuned to watch the annual game of the league, the biggest buzz was not only for Eagles’ victory and Kendrick Lamar who was executing the Grammy-Winning Diss track at the show Halftime. It was also for AI which was a consistent issue in many of the many millions of dollars.
From Openai’s Super Bowl debut to the Gemini Chatbot Sharing Cheese, here are some key points from this year’s Super Bowl ads.
Open
Openai made the debut of Super Bowl’s first advertising to bring chatgpt to the masses. This commercial marks the first invasion of AI Startup on high profile marketing and features a Pointillism animated style, where black and white dots represent significant historical landmarks, including the lamp invention, the moon landing, appearance of genetic AI.
In the company’s brand, the message is clear: notable achievements often start with a single step. However, reactions to advertising were mixed, with many viewers sponsor That advertising was a disappointment, while others praised it. It is not surprising that we are seeing a variety of views, as Openai is already dividing people.
The game day comes in the heels of the company’s recent name, which has revealed a new logo and font and seeks to redefine the company’s identity in the competitive technological landscape. To one new video This announces the Rebrand, Openai uses the same black dot pattern.
Of course, Google took this opportunity to highlight Gemini Chatbot to millions of football fans on Sunday. The commercial emphasizes how a father uses the AI tool to weigh the preparation for his dream interview while increasing his daughter and teaches hard lessons of life.
It was a sweet advertisement, as opposed to a 30 -second advertisement by Google Posted on YouTube 11 days ago And it caused a little more drama.
This previous advertisement, located in a Mart Cheese in Wisconsin, aims to prove how small businesses use AI in the Google workplace. But according to user x DumbThe original video apparently had to edit because the Gemini Chatbot provided a potentially inaccurate event. In the original edition, Gemini claimed that Gouda represented 50% to 60% of global cheese consumption. Although Google’s Cloud Applications President Jerry Dischler, replied to hake was not an illusion as he was pulled by cheese.comMany speculate that the figure is an overestimation. It now seems that the YouTube video has been modified to remove this stat.
While we assume that ads are often occurring frequently, it is noteworthy that a great technological giant like Google made such a public mistake. However, it is a reminder that AI can give up, and not even big companies catch them all the time.
Meta promoted Ray-Ban’s smart glasses to an ad that characterizes Chris Hemsworth, Chris Pratt and Kris Jenner (the Chris TrIFecta, if desired) as they explore an art gallery. While Pratt asks the glasses powered by AI for the artwork, Hemsworth eats a precise banana, a reference to Justin Sun, the founder of Tron and the billionaire blockchain who bought a Piece of 6.2 million $ This consists exclusively of a banana that was stuck on a wall.
Super Bowl Commercial has recruited these popular celebrities to show off the AI portables, likely to boost its appeal between the general public. Managing Director Mark Zuckerberg referenced He told employees at a meeting with all hands that the company has sold over 1 million post-gypsy Ray-Ban in 2024.
Sales
In a Super Bowl Salesforce advertisement, the company shows how “AI was meant to be”. The advertisement has the “peripheral” star Matthew McConaughey as it is in a hurry through the busy Heathrow Airport. After booking his online flight, he has been removed from a last -minute gate change, resulting in a frantic race to catch his plane. However, perhaps if he used Agentforce, the SalesForce platform to build AI autonomous representatives, he could have had a less stressful experience.
Arch
Godaddy, the web hosting platform, presented AI’s product, “Airo” during the day of the day. The tool is designed to help small businesses in creating professional quality, website plans and advertising content for social media.
Commercial actress Walton Goggins proves how he uses Airo to create a website to promote his own series of glasses, aptly called Goggins glasses. In advertising, Goggins says the actors are excellent at pretending and small business owners can easily do the same. Because who should know what they do when you can ask an AI to do it for you?
Circuit
The Cirkul water bottle brand took a playful piercing in the AI during the Super Bowl advertising. The Actor of the ADAM Devine trade stars, who attracts the help of an AI assistant to order a Cirkul water bottle. However, AI incorrectly interprets his request and ends up ordering 100,000 bottles of water, underlining the unpredictable consequences of technology -based on daily work.
Advertising also announces that Cirkul plans to give 100,000 free bottles to customers who see the game.
Together with the big technology players who are executing ads for the 2025 Super Bowl, several newly established companies that invest in ads this year, including Ramp Company Fintech, where Philadelphia Eagles running back Saquon Barkley is an investor.
