Rwazi increases the order of $ 12 million to help companies with consumer ideas and intelligence

Joseph Rutakangwa spent eight years looking for tools to help companies gather consumer insight data. Eventually, he decided to build them.

Now its start -up, called RooseIt has increased a series of $ 12 million A, led by Bonfire Ventures to help companies with intelligence and consumer knowledge. He founded the company in 2021 with co -founder Eric Sewankambo.

“There has been an abundance of consumers and data at the market level for places such as the US, the United Kingdom and some parts of Western Europe, perhaps some traces in Canada and Australia, but when they came to international markets, including economic giants such as India, Brazil, Brazil TechCrunch. “There is no real picture of consumption, what consumers wanted or how their behavior shifted.”

Initially, he thought of solving the issue by purchasing statistics from government trade organizations. But in the end, he found that the data is outdated, fragmented, or sometimes just non -existent. He then returned to buy consumer reports and found them often inaccurate or difficult to prove.

“The solution was not investigations.

Through their start, the couple resulted in the building of an AI intelligence software system that allows businesses to have real -time visibility in their consumer markets. It helps to predict consumer behavior and identify important areas to pay attention, which in turn can help reduce customer acquisition costs and enhance customer dedication. Rwazi customers include leading consumer companies such as Coca-Cola, Pampers, Visa and Nestlé, per Rwazi website.

The company previously set a $ 4 million seed round in 2022, led by Bonfire Ventures.

Rutakangwa described the process of raising funds this time as “selective”, saying that he and Sewankambo focused on “finding the right partners, those who deeply understood the problem.” Other investors in this round include Santa Barbara Ventures, Newfund and Alumni Ventures.

Rwazi said he would use the fresh capital to escalate AI’s co-pilot to help his clients make more accurate decisions in real time. He also hopes to hire more engineers. Today it draws data from 190 countries, with customers mainly in the US and Europe. The goal, as Rutakangwa said, is to continue to create an infrastructure that records the evolving world of consumer data.

Rwazi has a competition, including GFK and Ipsos and Ipsos companies. But Rutakangwa said that Rwazi is different from its competitors because it is not based on models or implied data. Instead, its own infrastructure allows insight and execution. Knowing what to do and what to do about it, he continued.

“Niki today means predicting shifts, seeing around the corners and making sure moves before competition still feels a change,” he said.