The biggest reveal from last week’s Samsung CES press conference may have been another press conference. The hardware giant closed the main event by teasing the company’s upcoming show. The next Samsung Unpacked event is set for January 22nd at 10am. PT.
As with all recent Unpackeds, next week’s big show will be streamed live The Samsung siteas well as the company YouTube channel.
Samsung is so excited to get pre-orders flowing in time that pre-event bookings come with a $50 Samsung store credit. You can find all the fine print on it here.
The one, sure, absolute slam dunk for the event is the Galaxy S25 series. Since leaving CES/MWC for its mobile announcements, the company has developed a twice-a-year rhythm for flagships. We have the Galaxy S series around January/February, followed by new foldables in the summer.
The lineup should include three core models: the S25, S25+, and S25 Ultra, the latter of which is an S-series product that usurps the Galaxy Note as its larger, more premium device. Usually, the lead up to the event is full of leaks, renders and cases. The latter gives us a general sense of dimensions for the line, as they are built according to the specifications that Samsung submits to the manufacturer.
The lion’s share of rumors suggest that the S25 looks a lot like its predecessor. The biggest change on the hardware front is a slimmer design. Rumors published this week show that Samsung is shaving 1 to 2 millimeters off the device’s profile. Another almost certain rumor is his inclusion Snapdragon 8 Elite chip unveiled by Qualcomm in Hawaii last October.
The usual caveat to this is that there is always a bit of processor variation in international markets. Here in the United States, however, it’s pretty much a done deal.
Galaxy AI will, of course, be the focus, as Samsung wants to not only present itself as a leader in the category, but also to differentiate its offering from the Google Gemini features that will be available on all Android devices. Of course, last year’s big AI announcement was Circle to Search, a Google feature that first launched on S24.
Other possible — but far less certain — reveals include a successor to the lukewarmly received Galaxy Ring dress and a closer look at Project Moohan, an augmented reality headset being developed in conjunction with Google.
