An increasing number of meetings has a present AI points that transcribes the call and provides action data. Siro He wants to do the same for sellers who are on the ground and talk to customers face to face.
The company announced on Wednesday that it has secured $ 50 million in a B series, led by Signalfire with the participation of Dick Costolo and ADAM Bain’s VC company. Square CPO Saumil Mehta? The founders of Squire, Songe Laron and Dave Salvant. Former Yelp SVP by engineering Michael Stoppelman. And former Snap VP Ding Zhou engineer also participated.
To date, Siro has increased a total of $ 75 million.
The idea of founder Jake Cronin for Siro came from a college experience. For one summer, he had the option of working in an entertainment park or selling door -to -door kitchen knives. He chooses the latter and earn good money from it. Next year, he opened an office to hire other sales repetitions and sell them knives. But he realized that he could not be on the ground to help train all junior reps.
A few years later, after working at McKinsey, Cronin began building the Siro – coding the basic product itself.
“When I run the knife sales office, I realized that many sales projects are a manual and good software could be of great value,” he told TechCrunch in an interview. “The more I have researched sales. I thought that the greatest opportunity here is not in the enrichment of data or managing relationships with customers, but it is in improving the lives of sales representatives on the ground.”
Siro transcribes sales meetings through an application. The features include a control panel across the company, where sellers can submit successful calls and sort them by peer -to -peer, allowing other repetitions to listen to top calls and receive information about improving ground sales visits.
Cronin said Siro trains models for specific vertical industries – for example, for HVAC sales training. The company also uses a general -purpose model to measure how a seller manufactures relationships and discharges.
Wayne Hu, a partner at Signalfire, said that VC always wants to invest in companies that have a strong business advantage in data for specific departments.
“Siro’s solution helps to digitize the ‘dark matter’ of offline talks that include field sales commitments, which has a wide extensive vertical and depth of downstream actions that can be used by these data, such as customer and product information,” he told Techcrunch.
