Snapchat introduces AI lens sponsors, a new form of advertising that allows brands to deal with consumers in an impressive way. While Snapchat has offered the brands the opportunity to pay for lens sponsors on the platform for years, they can now take advantage of the experiences produced by AI powered by Snap’s privately owned AI genetic technology.
With these interactive lenses, brands can reach and attract users in a more fun and interactive way compared to traditional ads, as they allow users to take themselves to see themselves in different AI -produced scenes.
When users take a selfie for an AI lens, Snap analyzes their face to integrate them into a scene created by AI, the company told TechCrunch in an email. The AI lens uses a predetermined prompt and sets to create emblematic transformations, providing up to 10 different experiences in a lens.
“In the last two years, we have improved AI genetic technology to make high quality creative execution fast and effective,” the company said in a blog position. “AI sponsors eliminate the need for 3D and VFX design, replacing them with AI -produced standards that can help reduce production schedules.”
The brands that have already used the new advertising format include Tinder and Uber. Tinder’s advertising allowed users to create a personalized image of themselves with the caption “My 2025 dating vibe”, and Uber let users do the same, but with a twist of Thanksgiving.
Snap found that users spent more time with AI lens sponsors compared to typical lenses, as both Uber and Tinder saw higher than average games while using the new AI creative form.
The launch marks the last way that Snap explores with the genetic AI and the integration of technology into its platform. Last month, the company introduced the first genetic lenses AI. In February, Snap presented a model of AI research research in a picture of mobile devices that will supply some of Snapchat’s features next month.
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