Instagram announced Thursday that it is the Rolling Out Blend, a new feature that allows you to create a custom, personalized wheel flow for you and your friends. Mixtures are only for invitation and can be created with a unique friend or group conversation. Custom feeds are updated with new content every day.
The launch is no surprise, as TechCrunch said in March 2024 that the social network is developing the trait.
Once you join or accept a mixture invitation, you will be able to browse the wheels selected for each person in the conversation. When someone in the group reacts to a cylinder, Instagram will alert you so you can hold a convo that goes to DM chat (direct messaging).
The idea behind the feature is to explore what kind of cylinders your friends are, while also connecting with them and discovering new content together. Blend aims to introduce a new social element to Instagram, bringing it closer to its roots sharing moments with friends, something that has been overshadowed in recent years by an influx of influences and ads.
At the start of the blend, Instagram gives users access to a feature that is not available in Tiktok, which is one of Instagram’s biggest opponents.
For Instagram, Blend could be a way to enhance the discovery of the cylinder and watching time on the social network, as it encourages users to monitor small content together.
To create a mixture, you need to open a one-on-one or DM group conversation and press the new mixture icon at the top of the conversation. Then you have to select “Invitation” to invite people from DM conversation to join the mixture. The mixture will be created when at least one member of the conversation accepts your invitation. You can review a mixture by going to the DM conversation and pressing the mixture icon.
It is worth noting that the mixture is somewhat similar to the functionality of Spotify with the same name, which allows people to combine their tastes into a common refurbishment list.
