Move over, Basil. Now there’s another magical character for kids to watch: the Tooth Fairy.
After making a personalized Tooth Fairy video for his nephew, Oliver Finel noticed a gap. While there are many Santa trackers, there was nothing like it for the Tooth Fairy. Recognizing that Generation Alpha is growing up with interactive online experiences at their fingertips, he set out to create a new kind of adventure that families everywhere could enjoy.
Tooth Fairy Tracker has Kiki the Tooth Fairy as its central character. When a child loses a tooth, parents can visit the website and enter their email to receive notifications as Kiki begins her mission. Throughout the evening, the children receive a series of video updates showing Kiki preparing for her trip, leaving headquarters, and traveling to collect the tooth. These updates can include flight speed information, vlog-style check-ins and cute selfies.
The experience is hosted entirely on the site, with countdowns for each new video, making it feel like a day-long, bedtime-building exciting event. Additionally, Finel believes that evening updates help children brush their teeth and prepare for bed. The final debriefing then takes place in the morning when the child is congratulated and can check their special gift under their pillow.
The site, which launched in October, is set to launch a redesign soon. Finel explains that while the core experience will remain unchanged, the site will feature “a more playful design and some additional details to make it more immersive for kids.”
Looking ahead to 2026, Finel is preparing to launch a refreshed version of the tracker with even more personalization. Kiki will say each child’s name, mention their hobbies and include their photo in each video. Children will also receive customized certificates for each missing tooth. Another upcoming feature includes oral care videos where Kiki teaches kids healthy brushing habits.
The enhanced experience will be available through a new subscription for $20, which includes 6 Kiki visits.
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In addition, Finel plans to adapt the product for families in Latin America and Western Europe, making it more culturally relevant. For example, while the Tooth Fairy is more popular in the US, the Tooth Mouse is popular in France, Spain and Russia.
She also hopes to work with pediatric dentists so dental offices can offer the Kiki the Tooth Fairy experience to young patients. Pre-appointment videos can help relieve stress, while post-visit rewards encourage kids to return to the dentist and make the experience more positive.
Other long-term roadmap plans include branded toothbrushes and toothpaste, each accompanied by a personalized video where Kiki selects the bristles for the toothbrush, chooses colors and assembles it just for the child.
The Tooth Fairy tracker is free to use and requires no app or account.
