TikTok is expanding its Effect Creator Rewards monetization program to more regions and lowering its payout limit, the company announced today. The program, which launched in May 2023, rewards creators for the effects they create through TikTok’s AR development platform, Effect House. TikTok is also updating the program’s payment model, as creators will now only receive rewards for effects used in public videos.
The program is expanding to 33 more regions, including Argentina, Austria, Bahrain, Belgium, Belarus, Chile, Colombia, Czech Republic, Denmark, Ecuador, Egypt, Greece, Hungary, Israel, Kazakhstan, Kuwait, Mexico, Morocco, New Zealand, Norway, Oman, Peru, Portugal, Qatar, Romania, Saudi Arabia, South Africa, Sweden, Switzerland, Taiwan, Thailand, Turkey and Uruguay. Effect Creator Rewards are now available in a total of 53 territories.
Previously, creators needed an effect to have been used on 200,000 eligible videos within 90 days for the effect to start collecting rewards. Now each effect needs to be used on just 100,000 eligible videos to start earning rewards. When TikTok first launched the program last year, creators needed an effect that had been used on 500,000 videos to start earning rewards. The company cut the number to 200,000 in October. Today’s update brings the eligibility requirement much lower than the program’s original requirement.
Regarding the updated payment model, only effects used in eligible public videos will be eligible to collect rewards, whereas previously, certified videos included private videos as well. TikTok acknowledges that creators can expect their effects to receive fewer videos that qualify for Effect Creator Rewards due to this change, but to compensate for this, it is moving away from a flat fee model to an RPM model (revenue per mile).
With the new model, creators collect rewards based on the total number of verified videos that used their effect within the first 90 days, the company told TechCrunch. When an effect reaches 100,000 unique public video posts, a creator will begin collecting rewards and will continue to collect rewards for each additional eligible video until the end of the 90-day period or until the maximum reward is reached. The change applies to all effects published from today onwards, while all effects published before today will continue to follow the previous payment and claim model.
Since the program launched last year, TikTok says some creators have reached maximum payouts of $14,000 per effect and $50,000 per month.
Today’s announcement comes just days after TikTok announced that its revamped creator fund has increased total creator revenue by over 250% over the past six months. The fund, which launched a year ago and eventually replaced the original $1 billion TikTok Creator Fund, is coming out of beta in the coming weeks.
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