‘Day 25 from the beginning of my whole life’ Raegan Lynch tells about a short video. “At the moment, I am wandering around the city I just moved. In a country I had never seen, alone after the end of my relationship, and I had to leave my old life behind.”
It’s a pretty tempting hook, so Lynch starts every video in this way. She pulls us with her navigates British grocery corridors – which are obviously quite different from those in states – and brave congratulates the dressing of a stranger In a weak attempt to become a new friend.
Within a few months after the first video removal, Lynch has developed its accounts into over 588,000 fans on Instagram and 432,000 in Tiktok. But what made Lynch’s story go viral has more to do with her crunchy narrative and her attention to cinema than her catastrophic disintegration. These episodes, web Series-Esque videos bring a new rotation to small content, pressing Tiktok from the RAW “Get Ready with Me” routines in a more ambitious area.
@raeganlynchh Day 25 !! #Startingover #dissolution #MOVINGON ♬ Original Sound – Ragan
So recently, last year, Tiktok got the idea that everyone could be a star – like Reesa Teesa from “Who Tf, I got married?” Series, you could only go viral by telling your crazy stories while driving to and from work. Viewers seemed to be burdened towards this off-the-cuff, casual style, where videos feel that a friend is telling you a story on Facetime. Even the brands had shifted their marketing style, exchanging studio shoots for a simple video of someone talking to the camera.
In the past, the possession of a clip-on microphone in front of your mouth would seem unprofessional, but at that time, a more carefree nature was the point.
Now, a year after Reesa Teesa’s blast, the short -mold viewers are starting to want something different and more cinematic than these most casual clips.
As viewers tune in to see if Lynch sets up in her new life, a microdrama scenario called “The Group Chat” has made its way from Tiktok in Today’s show.
The creator behind the group conversation, Sydney Joe RobinsonIt plays every character in a group of friends as they browse a fine text conversation. The mistreatment of this drama is what makes it so fun. The group conversation concerns a group of friends who were planning a girls’ night, but a friend asked to bring her boyfriend and the chaos was following. The series has now entered the second season after the first season that has reached nearly 100 million views on five Tiktok videos.
@thatgirlsydjo The group conversation: a series #groupchat #friends #drama #tea ♬ Original Sound – Sydney Jo
The serialized broadcast has paid so much attention that now, instead of making their ads combined with occasional content, brands such as Yoga and Little Caesar’s They produce tiny dramas of a higher budget to benefit from the trend.
Like Robinson, Nicholas FlanneryWhich has 5.5 million Tiktok fans, plays every character in the Tiktok Dramas serials. It is inspired by cliché plots in popular films, such as a series that plays from the prompt, “every movie where high power CEO has a case with a younger man”.
@Nicholas_flannery Oop not the work trip where time has been isolated to commit! The poor husband is just taking to see her lol – I wonder how the conference will go, maybe they will only have tension at the moment … #babygirl #harrisdickinson #nicolekidman #impressive work #cheaters ♬ Original Sound – Nicholas Flannery
But while Flannery and Robinson tell full stories in various videos, each clip can stand on their own. In this way, if a video from the middle of the series’s surfaces on the pages of people for you will still be drawn.
Before rising the vertical video, the YouTube series online series was successful to turn on television shows such as “Broad City”, “Insecure” and “Letterkenny”. When YouTube tried to imitate this success on its own, however, its initial content initiatives did not fall.
But trends and flow, and now, creators like Lynch, Robinson and Flannery revive the concept of the web series for a new generation. They are not without direct competition from the streamers themselves.
Streaming platforms such as Rakuten Viki have been integrated into Asian markets with short, series series series with time comments. More recently, microparticine applications such as Dramabox and Reelshort have been developed in the US
According to the App Store data provider CompetenceDramabox and Reelshort have made $ 99 million and $ 152 million from US -based markets, respectively, reflecting 203% and 233% annually from the same period in 2024. Since the beginning of 2025, each application has earned at least 1 million in the US
As American viewing habits trend More about social entertaining videos or bite, and not for traditional TV shows, there could be more demand for this content written.
Tiktok is also rumored to look at the video with directedAnd Peacock Network Peacock trained four tiktokers through a creator accelerator to do four new television shows. American spectators seem to enjoy this kind of social first, directed comedy, even when they have rejected this type of media before. (Remember Quibi?).
The Tiktok audience will never fully turn its back on the “Get Ready With Me” video style, which are widely accessible and double for beginners, but the small video could pave the way for the Renaissance of the Web series.
