YouTube TV to launch more than 10 genre-specific channel bundles in early 2026, Google-owned company was announced on Wednesday. The move will mark the first time YouTube TV has broken up its cable-like bundle of channels.
The new packages will give consumers more flexibility in what content they want to pay for.
The upcoming lineup of packages includes one dedicated to sports that will include access to all major broadcasters, as well as sports networks such as FS1, NBC Sports Network, all ESPN networks, as well as ESPN Unlimited. Customers will be able to include add-ons such as NFL Sunday Ticket and RedZone.
YouTube notes that users will still have access to popular features like unlimited DVR, multi-view, key play and fantasy view.
While YouTube didn’t share the full list of upcoming bundles, the company said there will be news, family, and entertainment bundles.
By adding genre-specific plans, YouTube TV likely hopes to attract users who don’t want to pay the full price of $82.99 per month for content when they only want to access specific programming. In addition, people who are tired of the constant price increases they may be more inclined to stick with the service if they can shave a few bucks off their monthly fee.
YouTube TV currently charges $82.99 per month for its basic plans, which include live and on-demand content from major broadcasters and networks. While the upcoming smaller packages will cost less than the basic YouTube TV plan, the company hasn’t detailed pricing.
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“TV should be easy, giving viewers more control over what they want to watch,” said Christian Oestlien, YouTube’s vice president, head of subscriptions. blog post. “Our goal is to let you customize your subscription with more options. Whether you stick with the core YouTube TV lineup of 100+ channels, focus on sports, combine sports and news, or choose a lineup focused on family and entertainment content, subscribers will easily be able to choose the lineup that works best for them.”
The move comes as TV providers have launched lower-cost streaming packages that focus on specific genres.
For example, DirecTV offers “genre packages” for sports, entertainment, news, children’s content and more. In addition, Fubo launched a sports package in August. A bigger player in the field, Sling TV, has long advocated for à la carte packages, too.
