YouTube announced Thursday that it brings Google Lens to YouTube shorts in the coming weeks. With this integration, viewers will soon be able to use the Google lens to look for what they see while watching shorts.
For example, if you are watching a short length at a location you are interested in visiting, you can choose a milestone and ask the lens to locate it. From there, you could learn more about the culture and history of the destination.
By integrating the lens into shorts, YouTube works to improve visual search capabilities and give users more ways to discover and seek content in an intuitive and interactive way.
It is logical for the company to enhance the search capabilities for YouTube spectacles, utilizing the Google lens, especially because Tiktok and Instagram wheels do not offer similar functionality.
Once the functionality is released, users will be able to try it by pressing a short and then selecting the “Lens” option in the upper menu. Then they will need to either design, point out or press something they want to look for. The lens will then provide visual matches and search results that overlap in short. Once you’re done with the short, you can jump back to the content you were watching.
Users will not see ads in search results during the lens beta phase in shorts, YouTube says. The company that belongs to Google also points out that the shorts lens is not available for shorts with subsidiaries of youtube markets or with promotions of paid products.
YouTube is starting to develop beta to all viewers this week.
Today’s announcement is coming as youtube has created shorts with additional capabilities to take over the Tiktok and Instagram wheels.
In April, YouTube announced new upcoming features designed to help creators publish Short-Form videos. The creators will have access to an improved video processor, the ability to create AI adhesives, a feature that synchronizes the content at the pace of a song, reinforced standards and much more.
