Rival Masterclass Studio launched its first today Online school with artificial intelligence for musicians, songwriters, and producers to learn from industry-leading artists, create new songs, get feedback from like-minded peers, and access Studio’s AI coach that keeps them on track with personalized schedules and deadlines.
The waiting list is officially open as of today. Studio offers two pricing options: $199 per month or $1,799 per year.
Studio’s Music School provides thousands of exclusive lessons taught by over 110 popular artists and instructors, including Charlie Puth, Kygo, HER, Idina Menzel, Pentatonix, Ryan Tedder (frontman for OneRepublic), Alexander 23, Tainy, Chelsea Cutler, Jonas Blue, Shane McAnally and Louis Bell, among others.
There are over 100 topics to choose from including vocal production, songwriting, music business, sound design, music theory, cover songs and musical theatre, as well as genres such as alternative, classical, country, EDM, folk, hip-hop, indie pop, lo-fi, metal, R&B and more.
The online accelerator features an AI-powered coach that leverages OpenAI’s GPT-4 to deliver personalized curriculum each month based on one’s interests, specific goals, learning style, and experience level. It can also design the curriculum around a student’s specific schedule and engagement level, so if they have a break, the AI coach will work around that to ensure they’re still making progress. Students can enter a set number of hours to devote to their courses.
Students are then assigned custom-made projects and at the end of the month, they will leave with at least one completed, release-ready song.
Image Credits: Studio
In addition to GPT-4, the AI trainer is powered by two proprietary frameworks that address GPT-4’s main limitations when it comes to training design: long-term planning, pacing, sequencing, and effective personalization,” co-founder Max explains to TechCrunch Deutsch. “GPT-4 has particular difficulty in instructional design for creative fields such as music, where there are no single ‘right answers’ for each step of the process.”
The frameworks leverage Studio’s thousands of hours of video lessons, the expertise of Studio’s curriculum design team, and student data based on years of results to determine which courses, projects, and peer assignments yield the best results for different types of students.
“The combination of GPT-4 and these frameworks allows us to create highly efficient, well-paced, well-sequenced and well-individualized curricula for our students, and to proactively and effectively update these plans as students progress to keep us on track and motivated. Deutsch added.
Finally, there’s an algorithm that matches students with a peer group of 20 people based on similar preferences, so they get weekly feedback from people who know the same topics.
It should be noted that Studio’s Music School is not designed for beginners who want to start a career in the music industry, but for creatives who already know the basics and want to improve their skills. While no equipment is required to take the classes, Studio says most people already have some kind of music software or DAWs (Digital Audio Workstations) and microphones to record music.
Deutsch tells us that the online course platform is launching more AI schools later this year, focusing on areas such as writing, filmmaking and design.
In 2017, the Studio was founded with creatives in mind, filling a gap in the creative learning space where subjects such as music, performing arts and baking tend to be overlooked. The company now offers courses to over 1 million students.
Studio has raised $60 million to date from a significant number of investors, including Forerunner Ventures, Human Capital, Greenoaks Capital, Floodgate, Jeffrey Katzenberg’s WndrCo, Airbnb co-founder Joe Gebbia, LinkedIn president Jeff Weiner, Instagram co-founder St Mike Fix Kriex, Katrina Lake founder, Yelp founder Jeremy Stoppelman, Intuit founder Scott Cook, Zillow founder Spencer Rascoff and others.
