In 2015, the blogging tumblr website launched a characteristic Discovery GIF called Tumblr TV as an experimental product. Now, with the US Tiktok Prohibition leaving the fate of the briefly uncertain video application, Tumblr has decided to finally start Tumblr TV, which has since evolved to support videos to all its users as one from its standard features.
The company on Tuesday announced Graduating the product by his experimental works is known as Tumblr Labs, explaining how the tab would be available to everyone. New users will see the tab in a fairly prominent third place in the application. Meanwhile, existing users will be able to swap or turn off Tumblr TV Dashboard tabs Configuration settings, Tumblr said.
The decision to promote the product product from an experiment to a key feature almost 10 years after its creation has a lot to do with the demand for Tiktok alternatives after US law that banned application and others with Chinese ownership in the country.
Although the imposition of this ban is waiting after President Trump’s intervention, it is not yet clear whether Tiktok will agree on a deal – despite Its many stalks-to keep the implementation live in the US after the 75-day expansion.
Like many applications, Tumblr saw a wave of user participate in its service on the day of Tiktok’s ban on January 19, a company spokesman told TechCrunch. As a result, the blogging service saw about 35% increase in iOS application facilities and an increase of 70% of new users uniting communities, a feature that allows users to participate in various groups focusing on specific interests.
In fact, some newcomers even established Tumblr communities, such as Tiktok repositoryaiming for those who want a place to back up and share the Tiktok videos. Another community, Tiktok refugeesHe was active with both young and returning users, the company said.
As a Tiktok competitor, however, Tumblr TV is lacking. Although the company made many improvements, while the service was a feature of Labs – including the addition of Lightbox support, improved cleaning and video support – the finished product does not feel as much as Tiktok, dominated by the original content of the creator.
Tumblr’s video flow allows vertical navigation based on the stroke in its channels (such as art or sports) when observed on mobile, similar to Tiktok. But the gifs displayed in this full -screen viewing feature are of course granular, while many of the videos presented are not formed for vertical viewing because they were never recorded for a vertical video application in the first place.
Still, the company hopes a video flow could make Tiktok users feel a little more at home if they decide to move to Tumblr.
Of course, with Tiktok back online in the US for now, demand for a backup application is likely to be reduced.
