In his own annual letterYouTube CEO Neal Mohan was named AI one of the company’s four “big bets” for 2025. The executive pointed out the company’s investment in AI tools for creators, including those for video ideas, miniatures and linguistic translation. The latest feature will be released to all creators in YouTube’s partners this month, the company said, while another AI feature will detect users’ ages to adjust the appropriate content and recommendations.
During last year, YouTube has released creation features to create video images and video, as well as Add music to short videos.
The introduction of AI into the video creation process was not without a dispute. Some support that Content created by AI will dilute The value of youtube, as did the AI content that floods the site. However, this is not a widespread view, as others suggest that AI will be a tool for enhancing video production, not to replace creativity.
Other AI tools help creators get to new audiences. This includes automatic compilation, which will allow creators to translate their videos into multiple languages with little effort.
In his letter, Mohan says that the automatic compilation feature will be available to all creators in the YouTube affiliate program later this month.
The company also said it would invest in tools to detect and control the way AI is used on YouTube. This will include the extension of pilot program With Creative Artists Agency (CAA) that will give more people access to technology that can identify and manage the content created by AI that characterizes their resemblance.
YouTube last fall announced a new set of AI detection tools that will protect creators, including artists, actors, musicians and athletes, from having their resemblance – such as their face and voice – copied and used in other videos. Expanding the existing YouTube content identifier system, which identifies the copyright protected material, will detect simulated persons or voices made with AI tools, he said.
Mohan also noted in the letter that YouTube will develop machine learning technology this year to assess users’ ages to assist by presenting the experiences and recommendations that are appropriate for age. He did not reveal how technology would determine ages or what could be done if AI makes things wrong.
However, social media services such as Facebook, Instagram, Tiktok and others have already used age verification technology for years.
In addition to AI, the other big YouTube bets for 2025 included focus on YouTube as the focus of culture (a place that could argue that it was given to Tiktok). YouTubers as the new Hollywood. and emphasis on YouTube on TVs, which have now surpassed mobile as the main viewing device for YouTube in the US
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