Despite paying $ 900 million in invoices, Apple’s Tim Cook does not announce price increases – yet

Increased invoices cost Apple $ 900 million in the last quarter, the company said when it announced steady first -month results.

While nearly a billion dollars on the extra pay paid to the government is nothing to sneeze, Apple is so huge that a quarterly profit call described the blow as a surprisingly low.

Apple reported first -quarter revenue of $ 95.4 billion. And even with the payment of duties, he still reported profits per share profits of $ 1.65, a first -quarter record, he said.

The big question about the minds of technology users – as well as many technological newly established companies that prefer to equip employees with Mac – is whether the Cook provides on continuing invoices that increase Apple prices.

At least for the next quarter, this is unlikely. When he was completely asked about prices raised prices, Cook said he had “nothing to announce right now”.

He explained that Apple is now importing a larger part of its iPhones than India and not from China, keeping the invoice reduced. As for the Macs, much of them comes from Vietnam, he said. The devices produced in China are largely sent to Apple customers outside the US, he added.

The biggest blow to the cost of invoices for Apple, he said, was with Applecare and Accessories – AKA spare parts to fix a broken device covered by the warranty program and things like iPhone cases. For these businesses, the percentage of duties hit “at least 145%”, he said.

It did not imply that the cost would increase to cover this blow, but.

But he explained that Apple has not been hit as hard as it could have been. This is largely due to the fact that its products “including iPhone, Mac, iPad, Apple Watch and Vision Pro” are not currently subject to worldwide reciprocal invoices while The Trade Department is conducting a survey In how invoices affect semiconductor imports and the products that use them.

So should consumers and newly established businesses buy their Macs now? Cook says that Apple is doing everything it can to keep costs under control, including the influence of pricing policy itself.

“Obviously, we are very dedicated to duty discussions. We believe in commitment and will continue to deal with the pricing part, we have nothing to announce today,” Cook said.