As Kevin Malone from “The Office” Just said“Why do we waste time say word when few word do a trick?”
For Julia Lestage and Lisa Le, the creators of a new dating application called LoveFinding love on the internet does not need to feel like filling a mountain of bureaucracy. Sometimes all you need is some carefully selected words to cause a connection.
Lovejack profiles look like other blind dating applications, but a twist. Instead of blurry or hidden profiles, users see five words selected from possible matches. When users push and hold their phone screens (the application does not use swiping mechanical), profile images are revealed.
The five words can be any of the personal features and jokes to current emotions or even random details, such as the ingredients in lunch sandwiches – a fun tactic we saw a beta user during our tests.
The idea is that limiting the five words allows users to be creative, while at the same time causing brief and smart, encouraging more spiritual conversations and moving away from secular questions such as “what do you do for a living?” or excessively used pick -up lines.
Lestage and Lest have decided to create lovejack as they were frustrated by the way online dating profiles often resemble the work note – complete with photos, filters and carefully constructed resumes that can feel too much.
“This is not LinkedIn. Where has the fun passed?” Lestage told TechCrunch, reflecting a feeling shared Many online daterswhich can explain why the dating giants like Tinder have faced challenges in the last quarters.
Lestage got the idea while working as a Judge for Webby Awards, which limit the winners to five -word speeches. The app also gets inspiration from the popular Wordle game of the New York Times.
He shared with us that when he returned to the dating scene, the applications were absorbed by the experience, noting that traditional platforms emphasize the surface -based surface crises. So she decided to use the challenge of five words on her dates to season things, which helped her realize that people tend to use words that “advertise” their way of thinking.
“It’s the stories behind the words that matter,” Lestage explained. For example, he talked to someone who mentioned the word “disco”. When he asked him more about it, he discovered that he had written about the story of the disco. “I was like,” Well, aren’t you the Lord Interesting? “, he said.
Other standout features include the options either in “Bet On” or in “Hold” a race. The bet is similar to enjoying a profile, but the main difference is that users should place a bet by entering a five -word opening line. This gives the struggle something interesting to respond.
Users are limited to a maximum of five races a day, so they must be strategic in their choices. This is where Lovejack’s “Hold” feature enters the game, allowing users to book a profile if not sure of someone.
In addition, the five -word descriptions can be updated daily, adding a social aspect to the application. Lovejack archives all previous entries, allowing users to move to everything they have written.
“You can see in real time, everyday, how they reveal themselves through five -word updates … Your story is going to change every day, all day, such as your mood and weather,” Lestage added.
In the future, there will also be a premium subscription that will include an “all in” button, the version of the application of a “super like”, but in this case, it will use all five bets on one person so they can’t match anyone else for the rest of the day.
When it comes to incomparable someone, Lovejack says he is trying to minimize the ghost by demanding users to write a predetermined message when they create their profiles. The goodbye note is automatically sent to anyone who is not exercised.
Another interesting aspect of lovejack profiles is that users are encouraged to use fake names to protect their identity. While the use of nicknames on dating platforms is common, it can cause mixed reactions from users. Some people can challenge the authenticity of possible matches, while others may prefer to maintain their personal information privately until they become familiar with the other person.
Lovejack states that he applies a selfie verification process to confirm that the person behind the profile is indeed who claims to be.
Other security features include reference and exclusion capabilities, as well as censorship of forbidden language and explicit photographs and an emergency feature that allows users to communicate with police and security telephone lines. (These features were not available during Beta tests but are expected to be included in the official version.)
Lovejack is going to start the iOS application next month. It will first start in London, with plans to be released on US markets, including Boston, New York, San Francisco and others. An apple version of the app will start in India in late summer.
Starting today, users can participate in the waiting list for premature access, enroll in lovejack.app.
