Throughout the years working on technology, Jenny Wang, 28, has always been found to stumble back on an idea – a personal style agent to help users decide what to wear and buy budget, lifestyle, weather and calendar.
He tried to build such a product many times in the past, “but AI technology was not yet mature,” he told TechCrunch. This changed, so a few months ago she announced the launch of her dream company, AltaFollowing the announcement of a $ 11 million seed today, led by Menlo Ventures.
The product, which feels Just outside the movie “Clueless”, It is indeed an AI stylist and personal buyer who makes equipment recommendations and allows users to try these looks with their personalized virtual avatar. For example, a person may ask Alta what is the best outfit, for example, TechCrunch Disrupt and AI will offer suggestions and present a clothing book.
Users upload their closet either by taking photos, promoting market receipts or looking for what already exists in the ALTA database. People can also dress in clothes looking to buy, mix and match clothes already in their closet.
There Others play around In the AI style space, Like the whereing And Cladwell, everyone is trying to recreate the magic of this virtual scene in “Clueless”, where Cher designs a closet outfit using computer technology. Wang considers to be part of the new wave of consumer technology, trying to make style and shopping more effectively.
“There are existing players like Google Shopping and Pinterest who also experiment with AI,” he continued. “But the experiences that consumers will want and use in the future should be manufactured with new technical architectures and new user interfaces.”
The product is supported by some heavy names, including Michelle Obama’s stylist Meredith, who said Wang said he had helped AI of Alta.
Other investors in the company include Benchstrength. Algaé Ventures, the investment company backed by the recognized LVMH fashion arnault family. Apparent businesses, the business founded by Kamala Harris Meena’s niece. Anthropic’s VC ARM Anthology Fund. and a series of angel investors, such as Doordash CEO and co -founder Tony Xu, Super Models Jasmine tooks And Karlie Kloss rented the co -founder of the corridor Jenny Fleiss and Poshmark CEO and co -founder Manish Chandra.
Wang used the word “aligned” to describe the process of concentration of capital and bent largely into the network it has gathered while working in various technological roles throughout its career. He is a Harvard engineer with training and has invested in many companies, served as a technical adviser to trademarks and also maintains roles in investment companies.
Years ago, for example, he was inten in Doordash, and previously volunteered to Karlie Kloss’s podcast “Kode with Klossy”.
“I still codify actively every day and learn from our team and our technical advisers,” he said.
Wang said that fresh capital will be used to develop the team and fund more research and growth. “Our team is constantly updating our models at home and improving the experience based on community feedback,” he said.
Alta already has struck a partnership With the Council of America’s Fashion Designers (CFDA) offering ALTA on the basis of its participation. Wang lived in San Francisco, but moved to New York to help build technology. “New York is also a closer flight to Paris from SF,” he said, adding that LVMH and one of its angels investors, Tech Influencer Zita d’AutvilleThey help the company expand throughout Europe.
Alta is also working with Marie Kondo as the company expands throughout Oceania and Pacific.
The plan is to then consider working with retailers worldwide.
“Many of the most exciting Consumer AI companies are starting in New York,” Wang continued, adding that he gathered an extremely technique and fashion team. This start is her dream come true.
