In an attempt to expand the content library and attract a newer demographic, open streaming Tubi service announced On Wednesday a new program that brings content from well -known YouTubers.
The New Creators program features over 500 content videos of six YouTubers, including Rhett and Link, mythical entertainment, among others.
Working with creators who are already faithful afterwards, Tubi aims to attract fans of their content and boost Tubi’s appeal to an increasingly busy market. According to a recent Nielsen report, YouTube dominates flow projection, representing 12.5% of the total television screening in May, while Tubi represents only 2.2%. This is a similar move to Peacock, which has trained popular Tiktokers to create original titles for Streaming Service.
The content that connects the Tubi includes:
- Mythical entertainmentThe popular eating interview, “Last Meals”, hosted by the mythical chef Josh Scherer.
- Dan and riyaThe Canadian twin known for their series “Beverly Valley High”.
- Entertaining In the comedy series of “Mr. Creepy Eyes”.
- Feast (Jason Y. Lee) will have several of its videotapes, including “ODD ONE OUT” and “Ranking”.
- Kinigra deon and the collection of the dramedy series “Vampire Siblings”, “College Life” and “The World didn’t end when I was 16.”
- ObserverHosted by Ryan Bergara, Shane Madej and Steven Lim, there will be episodes of their series, including “Files Ghost” and “Puppet History”.
Tubi says he will bring more creators and thousands of more videos on the platform in the coming weeks.
In the past, Tubi has taken initiatives to bring content from emerging talents to its audience. For example, the platform recently worked with Kickstarter to present films funded by Kickstarter on the platform as well as to provide funding. Last year, Streamer started “Stubios” (yes, with a “b”), a program for aspiring filmmakers to submit their original content.
