Apple on Thursday announced A series of updates to its developers policies to comply with the EU Digital Markets Act (DMA). The news, which was expected, arrived in a timely manner to comply with the June 26 deadline, after which the iPhone manufacturer would be in danger of new fines. Changes include both the way in which application developers can communicate with their customers and the Apple charges.
EU regulators had previously imposed a fine on Apple 500 million euros for non -compliance with DMA and threatened to impose further sanctions, forcing Apple’s hand.
Regarding the new “Against Retirement” rules of Apple, who dictate customer communications, EU application developers will now be able to connect to alternative payment methods for subscriptions and other in -app markets outside the App Store to any channel. This means that they can share this link on one website, an alternative application market, another application and much more. These links can also access outside the application or within the application using a web viewing or inherent experience, Apple said and you do not need to use warning screens or the text previously required by Apple.
In addition, instead of reducing the basic technology fee (CTF), Apple introduced a more complex remuneration structure.
There is now an initial acquisition fee (2%) and a store service fee. The latter is either 13% or 5%, depending on the grade the developer chooses. (Members of the Small Business Program pay 10%.) Tier 1 developers have access to a more limited set of App Store services, including applications, manual updates and Antifraud measures. Tier 2 provides access For marketing tools, automatic updates, custody and personalization features, application information and much more.
Then, for applications that want to connect to alternative payment methods through the addition of an external link (EU), there is a basic technological committee (CTC). This will eventually replace the CTF.
Before today, the developers paid the CTF of € 0.50 for each application installation, after the application was completed with 1 million downloads. This will continue for developers in the alternative terms of the EU.
For developers on the formal EU terms, the CTC – a 5% commission – will apply. Developers that pay today the old CTF will move to the new rules by January 1, 2026.
“The CTC reflects Apple’s value provides developers through ongoing investment to tools, technologies and services that allow them to build and share innovative applications with users,” Apple said in a statement.
Epic Games Tim Sweeney’s chief executive, whose company sued Apple and won the right to use alternative payments to the US, reacted to the news for x, Calling the most malicious compliance from Apple.
“Apple’s new digital markets are acting the bad compliance system is illegal in both Europe and the United States and it makes an illusion of fair competition in digital markets.
