Indian startup Rocket he’s betting that the next big opportunity is the pre-coding part of vibe: artificial intelligence helping people decide what to make. It has launched a platform that produces advisory-type product strategies.
The startup, based in Surat, India, on Tuesday unveiled its platform, Rocket 1.0, which connects research, product creation and competitive intelligence into a single workflow. The platform creates detailed product strategy documents — including pricing, financial units and go-to-market proposals.
As AI-powered coding tools proliferate – from platforms like Cursor, Replit and Lovable to features like Claude Code and Codex – writing code has become significantly easier and faster. “Anyone can build code now … it’s become a commodity. But what to build is something that everyone is missing,” said Rocket co-founder and CEO Vishal Virani (pictured above), adding that “running a business and just building a codebase are two different things.”
TechCrunch briefly tested Rocket’s platform before launch and found that it generated PDF product requirements documents from simple messages. These documents look like consulting-style reports rather than vibe or chatbot coding tools, which focus heavily on features and execution.
However, some of the analysis appeared to be compiled from existing data – combining known pricing models, user behavior patterns and competitive information – rather than based on independently verifiable information. This suggests that users may need to validate the results before making business decisions. Virani said the platform can offer human support when users run into problems.
The product may also track competitors, including changes to their websites and traffic trends. Rocket relies on more than 1,000 data sources for its analysis, including Meta’s ad libraries, Similarweb’s API and its own crawlers, Virani said.
Rocket’s subscription plans range from $25 per month for app building to $250 for strategic and research features and up to $350 for the full platform, including competitive intelligence.
Techcrunch event
San Francisco, California
|
13-15 October 2026
The $250 plan can produce two to three “McKinsey-grade” research reports alongside product builds, Virani told TechCrunch, positioning her higher bids as a lower-cost alternative to traditional consulting, which often costs thousands of dollars for similar strategy work.
Rocket raised a $15 million seed round in September from Accel, Salesforce Ventures and Together Fund. Since then, the startup says it has grown from 400,000 to over 1.5 million users in 180 countries. It also reported an annual average revenue per user in the region of ~$4,000, although it did not disclose detailed numbers of paying customers. The startup said it operates with gross margins of more than 50%, with 20–30% of its customers being SMEs.
Rocket has a team of 57 employees and is headquartered in Surat, with operations in Palo Alto.
