Tubi, the streaming service owned by Fox, was announced On Tuesday, it launched its native ChatGPT app, giving viewers an easier way to discover its large library of more than 300,000 movies and TV episodes.
While competitors like Netflix and Amazon Prime Video have experimented with AI-powered recommendations within their own platforms, Tubi is the first major streaming service to create an exclusive experience directly within ChatGPT.
To access the integration, users can install the Tubi app from ChatGPT App Store and start by typing “@Tubi” at a prompt. From there, they can make natural language requests like “a thriller for girls’ night” or “something funny” and instantly receive curated suggestions tailored to their preferences, all linked to titles available on Tubi.
The release comes as competition in the streaming industry heats up. With endless entertainment options, discovery has become a challenge across platforms competing for limited viewer attention. Many streamers have begun incorporating features inspired by social media platforms to keep users engaged, reflecting broader changes in how audiences consume content.
Tubi’s movement is based on previous experiments with AI. In 2023, the company introduced “Rabbit AI,” a feature in its ChatGPT-powered mobile app that allowed users to ask specific questions and receive personalized recommendations. However, the tool was discontinued the following year.
ChatGPT’s new integration suggests a strategic pivot: Instead of trying to replicate internal AI experiences, Tubi is now meeting users where they already turn for answers. ChatGPT reached 900 million weekly active users in February. Tubi reports more than 100 million monthly active users.
In separate news, Tubi recently launched the ‘Creatorverse Incubator’, a new initiative aimed at supporting emerging content creators. The program offers promotional support and potential funding opportunities for original shows that will debut exclusively on the platform.
OpenAI first introduced a way for developers to build apps within ChatGPT in October. Now, dozens of companies have launched integrations, including Booking.com, Canva, DoorDash, Expedia, Spotify, Figma, and Zillow. SeatGeek was the latest to launch a native app.
