Instagram yarns are launch The most required users’ feature to date: the ability to get on directly, without having to go to another application, such as Instagram. The company said direct messages (DMS) will start circulating users worldwide on Tuesday, along with a new visual element called Highlighter.
The latter will emphasize the interesting prospects and conversations, Meta says, starting with trends.
During launch, DMS DMS offers a basic set of features. They will support one-on-one conversations, predetermined emoji reactions, the ability to report spam and mute DMS (as on Instagram). Other features, such as group messages, inbox filters and the most advanced messaging controls, will reach a later version.
This means today, you can’t prevent a fan or a mutual one from the exchange of messages – you can only block them in yarn, which will also block them on Instagram. To check who can send you a message, you must choose whether or not you follow the user.
During the launch, DMS will be available for users 18 and on most markets where there are yarn, except for Japan, Australia, the United Kingdom and the EU.
With the addition of DMS, the yarn becomes more competitive with other first social applications such as X and Bluesky, where users can participate directly or even in group talks, as in the case of X.
However, while X works encrypted direct messages Within the x chat, threads have no intention of strictly ensuring the ability of private messages.
“We don’t encrypt our DMs,” he said Emily Dalton SmithVP yarn of the product. “This is really about connecting directly and discussing people about what is happening now, which I think makes encryption less core in the experience.”
Instead, he said that the DMS is intended to rely on the community created by people in public space – a network that is shaped to be completely different from the application of Instagram parents, Smith said.
“One thing that was particularly exciting is that we have seen that people are building their own graphs on topics,” he said. “They create what we consider as a graph of interest that is new and separate from the social graph based on their Instagram account.”
Although it has been built over Instagram’s social graph, more than one -third of people who come into threads daily have less than 50% overlapping between Instagram connections and yarn connections, Meta said.
“Instagram is really about creativity and the yarn is really for prospects,” Smith noted.
The company also found that users follow different sets of people across Instagram and yarn and deal with different interests and conversations.
Because of this growing disconnection between applications, Meta aims to try other ways for people to use yarns without Instagram account.
For example, it tries the ability for users to connect to their Facebook account (in Europe) or to create an account for yarn only. It also tests the ability to use threads from the tissue and has not been connected at all.
The community of yarn creators is also unique. Although it may include those who are popular creators on other platforms, some have become creators in the threads themselves. An example is David Rushing, a Passionate fan that created the NBA yarns community.
Smith said the issues would like to facilitate its users to find communities like this and others, and this is an important part of the upcoming road map.
On this front, the yarns initially introduced labels (such as hashtags without the hash #) to organize conversations. He then created the subject foods so that you can see all that was discussed about this area of interest. Now the focus will be to identify people who are active and top rates within a community.
The yarns expect to show more proposed users to follow the search and recommendations in the coming months, Smith said.
The new feature could also help here.
While today, the function will highlight the issues related to the content you read while moving for you to feed, over time, the yarn could point out prospects from users or active conversations that you may want to go, including the various issues.
Currently, there are no other plans to make advertising revenue beyond ads, Smith has confirmed, although Meta has an AI feature that could be integrated into experience in the way the XAI Chatbot, Grok, is used to sell X Premium subscriptions.
Instead, Meta initially focuses on taking the right ads, while using AI to supply things in the background, such as headlines and summaries of themes.
This does not mean that the team will block AI below the road.
“We probably consider all the ideas,” Smith said, “but we really only base what our community tells us and we try to prioritize such a small and growing application.”
The yarns are not small, to be clear. The app has 350 million monthly active users, much more than newcomers like Bluesky, which has 37 million registered users. But compared to the META apps family, where users’ bases are calculated in billions, the yarns still have a lot to prove to their corporate parent.
Before world launch, DMS was tested earlier this month in some markets, such as Hong Kong, Thailand, Argentina and Brazil.
