With the search today so full of AI slop and SEO spamming tricks, it is not uncommon for people to annex “reddit” to their questions in the hope of finding useful answers to their questions. Google has tried to incorporate the results from Reddit into the search interface and, taking into account the trend, Reddit experimenting with its own AI search. But the company has higher ambitions: it wants to become the search engine used by the people of the search engine.
Reddit CEO Steve Huffman said so much during the second quarter conference on Thursday: “Reddit is one of the few platforms placed to become a real search destination.
Huffman noted that the Reddit search feature has more than 70 million weekly users and AI’s Q&A product, Reddit Answers, is now used by 6 million people.
Reddit Answers is currently available in twelve countries and the company plans to expand it worldwide, as well as to give it a prominent placement on the site interface. The company finally wants to integrate the Reddit basic search function and redesign its application to have the search box to be more apparent.
‘We are unifying these [Reddit search and Reddit Answers] In a unique search experience and we will bring this front and center to the application. So, whether you are a young user who opens the app for the first time or a user who returns to open the application, this search box will be present immediately, “Huffman told the call.
People are increasingly looking for search interfaces on chat-styled from products such as Chatgpt, Purplexity and Google’s new AI feature. Reddit believes that providing the users’ posts and comments to help people find answers will help the search for the search for more useful.
Reddit reported a positive second quarter, with revenue of 78% to $ 500 million from the previous year. The company launched two new advertising tools, which allow traders to use Reddit data to locate trends and take advantage of comments about brands in their campaigns.
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