Apple increases the monthly Apple TV+ Flow Service price to $ 12.99, up 30% from the previous $ 9.99 subscription price.
The updated price will apply to new customers starting on Thursday and will affect current subscribers 30 days after their next renewal date.
It is worth noting that the annual subscription rate remains unchanged at $ 99.99. Apple also does not change the price for the Apple One Bundle of Services, which starts at $ 19.95 a month.
Apple TV+, like other streaming services, is steadily increasing subscription prices. In 2023, Apple increased the price of Apple TV+ monthly subscription from $ 6.99 to $ 9.99. The latest price increase marks the third time that Apple increased its subscription price for its flow service from its 2019 release to $ 4.99 a month.
The price rise is coming as The information Earlier this year, Apple loses more than $ 1 billion a year in its continuous flow service, making the only service in the Apple portfolio that is not profitable.
Despite Apple TV+ productions that win thousands of nominations and wins, Streaming has been delayed behind Netflix, Disney+ and Amazon Prime Video in the number of subscribers.
Last month, Apple announced It landed on an Emmy 81 Awards record, with the popular Thriller series “Severt” leading as the most defined series of the year.
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