Amazon launches AI Agent to help sellers complete the tasks and manage their businesses

Amazon announced On Wednesday that he is introducing an AI agent who will help sellers on his platform run their business. The company informs the assistant seller, the AI ​​tool for third -party sellers, to help deal with tasks on behalf of the seller.

“Our AGentic AI capabilities are designed to work perfectly throughout the sales experience, which means that sellers can go by handling any task to work with a smart assistant who works preventively on their behalf around the clock. press release. “The assistant seller will be able to handle everything, from usual businesses to the complex business strategy, so that sellers can focus on innovation and development.”

The assistant seller can now not only monitor the health and stock of the account, but also help to develop strategies and take action when it is authorized, Amazon says.

For example, when a seller examines his stock, the assistant seller will highlight slow movement products before undergoing a long -term storage and recommend that it would make sense to leave the item as it is, reduce the price or completely remove it. The assistant seller will also be able to analyze demand standards and prepare for shipping recommendations.

The assistant seller is constantly monitoring the seller’s account and the potential issues and actions of the flag, such as stock entries that may violate new product safety regulations. In addition, it can automatically ensure that all of the products of a seller meet compliance requirements in every country in which they sell.

Agent -based trade is an area of ​​intense interest to technology companies, which imagine a future in which agents can start agreements or make purchases on behalf of their customers. On Tuesday, Google released a new Payment Protocol for Agentic Transactions, although Amazon was not named a partner.

Amazon also announced that it is bringing the Agentic AI to advertising, allowing sellers to develop ads through conversations.

Today’s announcement marks the latest AI tools that Amazon has released for third -party sellers on its platform. Other tools include a video generator for ads and an AI genetic tool that helps traders to improve their product lists.