Figma acquires AI media production company Weavy

Design platform Figma announced today that it has acquired the AI-powered image and video production company Textile. The startup will join Figma under a new brand called Figma Weave.

Figma said 20 people from Weavy would join the company, but did not disclose the valuation of the deal. Founded in 2024, the Tel Aviv-based startup raised $4 million in a seed round in June led by Entrée Capital, with participation from Designer Fund, Founder Collective and Fiverr founder Micha Kaufman.

Figma said that Weavy will exist as a standalone product for now and that, in the future, it will be integrated under the Figma Weave brand, along with the rest of the Figma platform.

Weavy’s web tools allow users to combine different AI models and offer users editing tools to create high-quality images and videos for use in product mockups or branding styles. Users can edit these media generations with layer edits, adjust lighting, and change colors and angles via messages to achieve the end result they want.

Users start with an element such as a prompt to create an image on an infinite canvas, look at results from different models, select an image, add another prompt to create a video, and examine different results produced by different models. At any point, users can use the editing tools to change the look of a video. Designers can also combine multiple prompts and models to achieve the effect they want.

The startup offers different models like Seedance, Sora and Veo for video and Flux, Ideogram, Nano Banana and Seedream for creating images.

“This node-based approach brings a new level of craft and control to AI creation. Results can be branched, mixed and refined, combining creative exploration with iteration and craft. The Weavy team inspired us with the balance they struck between simplicity, accessibility and power. They also created a tool that uses ‘Fieldy’ a statement.”

AI-powered design platforms are in demand for creating media creation and workflow design capabilities. Earlier this month, AI search platform Perplexity acquired the team behind Sequoia-backed design platform Visual Electric. In April, Krea announced that it had raised $83 million in various rounds from companies including Bain Capital, a16z and Abstract Ventures.