On mea digital gift card startup founded by ex-Googlers aims to redefine the gift card industry with its mobile gifting platform, which allows users to buy digital gift cards categorized by interest instead of being limited to specific retailers.
The company announced Thursday that it has raised $6 million in a seed funding round, which it will use to expand its gift categories to include riding lessons, wine tastings and theme park trips.
On Me advertises its versatility. So if you have a friend who is passionate about tennis, you can send them a digital card that allows them to buy clothes and equipment from popular brands like Wilson, On, Prince and more.
The platform offers gift cards in 72 categories ranging from running and reading to camping, gardening, gaming and concerts.
You can also attach video messages, photos, and GIFs to gift cards, which is a nice touch as it allows you to add a layer of personalization. You can use On Me through its website as well iOS and Android applications.
The startup’s CEO and co-founder Darragh Meaney highlighted the environmental issues with the traditional gift card industry, which relies heavily on plastic.
The International Card Manufacturers Association (ICMA) exhibitions that approximately 30 billion plastic cards are manufactured worldwide each year and that over 70% of gift cards are discarded within six months, resulting in approximately 53 million tons of plastic waste.
Techcrunch event
San Francisco
|
13-15 October 2026
“It’s an environmentally wasteful practice that feels completely disconnected from how we live today,” Mini said.
On Me digital cards also integrate with Apple Pay and Google Wallet.
With the global gift card market expected to reach $2.3 trillion by 2030, On Me believes it is well positioned for growth. Since its launch, the company says it has facilitated more than $2.5 million in gifts for more than 26,000 users and is growing by 50% each month.
The seed round was led by NFX, with participation from Lerer Hippeau and Focal.
The funding comes a year after the company launched its platform and raised $1.7 million in a pre-seed round.
