Gizmoa TikTok-style app for vibe-coded mini-apps, offers a new way to create interactive media. The relatively new mobile app since launch Atma Sciences allows anyone to create experiences using text, photos, sound and touch, which are then displayed in a vertical stream, similar to TikTok or Reels. However, unlike traditional short-form video apps, you’re not just watching and scrolling in the Gizmo, you’re playing.
Depending on the type of “Gizmo” you encounter, you can push the screen, slide, tap, draw, swipe, and more to interact with the mini-app. These Gizmos aren’t just toys, but more like digital toys — things that could include interactive puzzles, memes, art, animation, or anything else a creator can dream up.
The result is an engaging, playful stream where you can like and comment on the tiny creations and even remix existing Gizmos to create your own version if you choose.
Plus, you don’t need to know how to code or even vibe code to get started. Instead, you can simply type an AI prompt to explain your idea using natural language.
The app then leverages AI coding technology to turn your idea into an interactive experience by generating the code that makes it work. As part of this process, Gizmo will also render your idea visually to ensure that each application works correctly and runs smoothly. Apps are also reviewed using AI and human moderation to ensure user safety, a company FAQ notes.
Gizmo comes from a New York-based startup called Atma Sciencesco-founded by Rudd Fawcett and Brandon Francis, along with CEO Josh Siegel and CTO Daniel Amitay. The company last year raised $5.49 million from First Round Capital and others, according to data from PitchBook. On the company’s website (which is also silly and interactive), the team explains that they’re focused on combining “powerful technology with simple, elegant foundations,” starting with their creativity app, Gizmo.
None of the company’s founders responded to interview requests when TechCrunch reached out via multiple emails, requests to investors and via LinkedIn. An investor told us the team isn’t ready to go to press yet. (Sorry!)
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TechCrunch was drawn to Gizmo because of the app’s development potential and its unique approach to the vibe coding space (and a rare recommendation from my teenage self). The company envisions a world where anyone can build apps for fun, not just for a purpose like other app vibe coding app platforms like Anything and others.
Despite being relatively new, Gizmo’s feed isn’t repetitive. It’s packed with creative mini-apps, leading to an experience that feels a bit like a cross between TikTok and the interactive 3D space designer, Rooms. However, while Rooms introduced the Lua programming language to those who wanted more advanced controls over their creations, Gizmo keeps things grounded and simple.
The app is incredibly easy to use. You simply type in your prompt, then see how it turns out, then tweak as needed. In a test, the AI quickly encoded a mini-quiz, but we had to instruct it to edit the title, which was cut off at the top of the screen.
The resulting creation can be shared to the app feed, messaged to a friend, or posted to social media using a unique URL.
According to market intelligence firm Appfigures, Gizmo has about 600,000 installs, with about half coming from the US, since was introduced with little fanfare less than six months ago. About 235,000 of its downloads came in December alone, accounting for 39% of its total.
Gizmo growth from October to December was 312%, with December installs up 50% month-over-month and November installs up 180% from October.
