Nothingthe Tiger Global-backed hardware company opens its first retail store in India, its largest market. The store is located in Bengaluru, where a large chunk of Nothing’s user base in India is concentrated, the company said.
The new, two-story location will showcase Nothing’s products and other projects. Customers will also be able to purchase hardware products and other merchandise from the store and customize select items.
“We wanted to create a fun space. It’s kind of inspired by all the parts associated with the brand. For example, the factory: if you buy a product, there’s like a production line where the product comes out. We also show machines where the phones go through tests, like a USB port test or a water resistance test. So we just wanted to bring that world together,” said Pei’s colleague and CEO of the company.
The store will carry products from both Nothing and CMF, its budget brand, which it launched last year. Specifically, CMF is based in India and has a joint venture with local Indian ODM (original design manufacturer), Optiemus.
Pei said both brands are differentiated in terms of the products they offer, which fall into different price ranges, as well as the audiences they target.
“Nothing is more specialized at a higher price. CMF is more [targeted towards] mass. You know it’s a mass, but it’s not like it’s just off the shelf rebranding that usually happens at this price point. They are also products that we pay a lot of attention to,” he said.
India was Nothing’s strongest market, with a smartphone market share of more than 2 percent, analyst IDC told TechCrunch last year. It also noted that Nothing was the fastest-growing brand in the country in the second quarter of 2025, with an 85% increase in shipments year-over-year.
Other hardware makers are building ambitious retail stores in India, too. Apple is set to is opening its sixth store in the country this monthlocated in Borivali, Mumbai, for example.
This is the first Nothing store outside London, where the company is based. The startup said it plans to open two more stores in Tokyo and New York, but did not provide timelines for the openings.
The company raised $200 million in Series C funding at a $1.3 billion valuation last year, led by Tiger Global, along with investors including GV, Highland Europe, EQT, Latitude, I2BF and Tapestry. Nothing has grossed $450 million to date.
