Threads is introducing an AI-powered feature that lets users personalize their feed, the Meta-owned social network announced Wednesday. The platform’s new “Dear Algo” feature lets users tell Threads what they temporarily want to see more or less of in their feed.
To use the feature, users must type “Dear Algo” into a public Threads post, followed by what they’d like to see more or less of. For example, if you want to see more content about popular podcasts, you can post “Dear Algo, show me more posts about podcasts.” Your feed will be adjusted for three days after you submit a request.
It’s worth noting that because Dear Algo works through public posts, others can see your request and can even repost your request to apply to their own feed. This aspect of the feature may be a barrier for some users as they may not want their requests to be public. However, Meta says it sees this as a way for users to discover new conversations and topics, turning personalization into a community experience.
By allowing users to temporarily influence what appears in their feeds, Threads gains an advantage over its competitors by offering a feature not available on rival platforms.
“Threads is the place to go to keep up with what’s happening right now,” the company wrote in one blog post. “But sometimes, what’s important to you changes in an instant, and you want your Threads stream to reflect that — whether it’s seeing more posts during a live NBA game or less about a TV show you haven’t watched yet.”
While Threads and its competitors, X and Bluesky, already offer users a simple way to indicate their preferences with a “Not interested” button, the new Dear Algo feature takes personalization a step further. The feature could also make Threads feel more real-time, something X has historically been known for.
Dear Algo is now available in the US, New Zealand, Australia and UK Threads plans to introduce it to more countries in the future.
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The launch of the new feature comes just weeks after a report by the market intelligence firm Similar Web suggested that Threads is now surpassing X in daily mobile usage. While X still dominates Threads on the web, the Threads mobile app for iOS and Android has continued to see growth in daily active users in recent months.
The report revealed that Threads had 141.5 million daily active users on mobile as of January 7, 2026, while X had 125 million daily active users.
