Tail was announced on Tuesday launching its first proprietary AI model to enable its AI chatbot, Oura Advisor, to provide personalized information about women’s health. The company says the model supports questions that cover the full spectrum of reproductive health, from early menstrual cycles to menopause.
The new model is rolling out to Oura Labs, the company’s hub for experimental opt-in features in the Oura app.
Oura says the new model is based on established medical standards, research and knowledge sources reviewed by its in-house team of board-certified clinicians and women’s health experts. It also incorporates biometric signals and long-term trends to provide personalized guidance.
As people are is increasingly turning to AI chatbots for health guidance, from cycle changes to perimenopausal symptoms, Oura says there is a need for models designed specifically for women.
“This custom model is a fundamental shift in how we responsibly deploy AI in health to meet the needs of our members,” said Ricky Bloomfield, MD, Oura’s chief medical officer, in a press release. “Women’s health is too complex—and too often overlooked—to be based on one-size-fits-all systems. By designing a model specifically for women and basing it on reliable clinical science and real-world biometric data, we’re setting the standard for how responsible intelligence should be built and expanded across more health domains, combining our rigorous science with the most powerful data.”
The launch of the new AI model for women’s health comes as Oura’s Chief Commercial Officer, Dorothy Kilroy, told TechCrunch last October that the company’s fastest-growing user segment isn’t gym rats, but women in their twenties.
When a user asks Oura Advisor a women’s health question, the chatbot prompts the new model to link to sources of research and knowledge, while also analyzing the user’s relevant biometric signals across sleep, activity, cycle and pregnancy data, as well as stress and more.
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The new model is purposefully designed to be non-judgmental, reassuring and emotionally supportive, the company notes. However, it is not designed to be a doctor, as users should not use the chatbot for a diagnosis or treatment plan.
Oura says the model is hosted entirely on infrastructure controlled by Oura, and conversations are never shared or sold.
Users who want to access the new model can select Oura Labs by going to the drop-down menu in the upper left corner of the Oura app.
