Meta doesn’t come up much in conversations about top AI products these days, but its products are still benefiting from the continued wave of interest in the technology. The company’s business AI tools facilitated about 10 million conversations a week since the end of March, up from 1 million at the start of this year, Meta said during its first-quarter conference call on Wednesday.
The growth comes as the company recently extended the beta program of its AI business assistant in the US, EMEA, APAC and LATAM.
Meta has yet to monetize its business AI tools, offering them for free to small businesses to scale, but CEO Mark Zuckerberg has hinted that may change in the near future.
“Business AI today is free for most businesses in our messaging apps, but as we make more progress, we expect we’ll also work to establish a long-term monetization model,” Zuckerberg said during the call.
Meta is integrating AI capabilities into its suite of business products across its various platforms, and is working to enhance those products with its new big-language model, Muse Spark, the first released under the Meta Superintelligence Labs division created last year.
The company said it saw strong traction for its creative AI tools in the quarter. “Usage of ad creative tools is also scaling, with more than 8 million advertisers using at least one of our GenAI ad creative tools and particularly strong adoption among SMBs. These tools also benefit performance, with advertisers using the video creation feature seeing over 3% higher conversion rates in tests,” Lisan said on the call, CFO said.
The company is also launching the open beta of Meta Ads AI Connectors this week, which will allow advertisers to connect their Meta ad account to an AI agent.
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Zuckerberg noted that the company’s apps brought in a total of $885 million in revenue in the quarter, driven largely by demand for paid messages on WhatsApp and subscriptions to its apps. Earlier this month, the company began testing a WhatsApp Plus subscription that gives users access to custom icons, themes and notification sounds.
The company reported earnings of $26.8 billion in the first quarter, up from $16.6 billion a year earlier. Revenue was $56.3 billion, up 33% from last year.
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