Web Streamwhich offers a software platform for building and hosting websites, acquires AI-powered content production platform Windows to enhance the range of marketing offers.
Founded in 2024, Vidoso uses large language models to help organizations create marketing collateral such as images, presentations, video clips, blog posts and social media content. For example, the platform can turn a keynote or panel discussion into short video clips or blog posts.
Vidoso’s team of four joins Webflow full-time. Webflow did not disclose the financial terms of the deal. Vidoso has raised a total of $3.7 million from Aspenwood Ventures, Emergent Ventures and Tau Ventures, according to PitchBook data.
“The acquisition is a small team, it’s four people. But the technology and what it’s doing for Webflow sets a very different path […] People have historically seen us as a website builder or CMS. We are a marketing agency platform and this is a major step in that direction,” WebFlow CEO Linda Tong told TechCrunch.
Tong believes that AI tools help companies create assets and ads at rapid speed, but different departments work in silos, which hurts the end product. He believes Webflow, with the new acquisition, can help companies connect functions such as branding, demand generation, product marketing and content.
“The most frontier models are trained on the average of the web, not on the specifics of your brand. The first wave of AI gave marketing teams powerful but unruly AI that is capable of producing generic content, but is blind to the branding systems, rules, standards and approval workflows that keep the business’s marketing output consistent. Vidoso was created to close the systems marketing teams use already,” said Vidoso CEO Sharad Verma.
Webflow, which has raised over $330 million in funding to date, has been focused on building its marketing suite for a few years now. The company acquired website personalization startup Intellimize in 2024 and launched earlier this year a Google Ads integration for better performance tracking.
Techcrunch event
San Francisco, California
|
13-15 October 2026
However, the company will be competing against a huge influx of startups trying to automate marketing operations using artificial intelligence, as well as the large number of marketing tools that Big Tech companies have built into their products.
Tong believes that despite all this competition, Webflow’s content creation, campaign management and performance tracking offerings will attract more customers to its platform.
“If you’re just building a bunch of stuff and deploying it, now you have to capture information, analyze it yourself, and then feed it back into the learning system. So it’s not really self-learning. So you break a huge part of the success life cycle of that content. Whereas in Webflow, you have that full circle,” he said.
