Gammaa platform that lets you use artificial intelligence to create presentations and websites, is launching a new image creation product to create marketing assets as it seeks to better compete with the likes of Canva and Adobe.
The company says its new product, called Gamma Imagine, will allow users to use text prompts to create brand-specific assets such as interactive charts and visualizations, marketing collateral, social graphics and charts. Gamma currently provides more than 100 templates that you can use along with its AI tools to create the kind of assets you need.
To power its data-driven asset creation capabilities, the company integrates tools such as ChatGPT, Claude, Make, Zapier, Atlassian, n8n, and Superhuman Go.
“As we started working with many of our early adopters, we realized that in the presentations they wanted to create, there were a variety of graphic design use cases that everyone had as well,” Grant Lee, CEO and co-founder of Gamma, told TechCrunch. “So we worked with them to basically develop a new set of tools that allows them to go far beyond the traditional presentation format,” he said.
Lee believes that Gamma falls between professional tools like Adobe or Figma, and legacy tools like Microsoft PowerPoint.
“We think we can serve the very long tail of knowledge workers and business professionals whose job requirement is to communicate visually, but they just don’t have the tools. They have to pull a design resource to be able to help with that stuff, and we want to do a native AI approach that serves their needs in a kind of middle that we think is really underserved,” he said.
Last November, Gamma raised $68 million in a Series B round led by a16z, at a valuation of $2.1 billion. At the time, the company said it had $100 million in ARR and 70 million users. The company told TechCrunch that it is approaching 100 million users now.
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