Netflix has quietly raised its prices once again. The streaming giant’s most affordable, ad-supported tier now costs $8.99 per month, down from the previous $7.99 monthly subscription fee, Netflix confirmed to TechCrunch in an email.
The standard ad-free plan also now costs $19.99 per month, a $2 increase from the previous subscription fee of $17.99, while the premium plan also increases by $2 and will now cost $26.99 per month.
It also becomes more expensive to add additional viewers outside of your household. To add a user to an ad-supported plan, it now costs $6.99 instead of $7.99. If you’re adding an extra viewer to an ad-free plan, it’s now $9.99 as opposed to $8.99.
The company told TechCrunch that the changes are designed to reflect improvements to its “broad range of entertainment” and quality of service.
The price increases were first spotted by Android Authority.
Netflix says new members who sign up will see the new plan prices starting March 26, while existing subscribers will see the updated prices roll out in the coming months. Existing members will be notified by email one month before the new prices apply to them.
Netflix has recently raised prices inside January 2025. Since then, the company has updated its platform with a number of new additions, including making video podcasts available as well as more live streaming content. The company also recently announced plans to revamp its mobile app and expand its short-form video feature.
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The new increases come as Netflix last month pulled out of a bid for Warner Bros. Discovery.
Warner Bros. Discovery had was announced that Paramount Skydance’s offer of $31 per share was a “superior offer” and had given Netflix four business days to counter. Netflix said at the time that it would not raise its $82.7 billion all cash offer for the studio, after all withdrawing from the agreement.
