In a bid to regain its popularity, celebrity greeting app Cameo has launched a new one TikTok integration which allows US creators to offer personalized Cameo videos directly to their fans through the short form video app.
The new partnership aims to help creators increase their earnings while simplifying the process for fans to request cameo videos. Creators can now sign up to provide personalized messages on TikTok, making it easy for their followers to access this offering alongside the content they’re already engaging with. For those creators already on Cameo, this integration helps them reach a wider audience.
The integration is a smart move for Cameo, as it leverages the millions of creators on TikTok and their extensive fan bases. TikTokers represent one of the fastest growing segments on the platform, with popular TikTok stars like Ash Trevino, Alex Dougherty and Smooth Papi at the top. The Cameo leaderboard.
Cameo CEO Steven Galanis noted in the announcement that “Cameo videos regularly go viral on TikTok” and “TikTok talent delivered their strongest year yet on Cameo in 2025.”
Cameo was once valued at $1 billion during the height of the COVID-19 pandemic, providing fans with the opportunity to connect with their favorite celebrities through personalized video messages. However, the company experienced a significant downturn in 2024, scoring a devaluation over 90%. She also tried to meet her financial obligations, including heavy ones $600,000 fine imposed by the Federal Trade Commission. In an attempt to regain attention last year, Cameo launched a birthday planning app called Candl.
The partnership also reflects broader trends in the media landscape, where companies are increasingly seeing value in influencers to enhance their offerings. Streaming services like Tubi and Peacock have recently partnered with popular creators to create original content.
TikTok already has many features that facilitate interaction between fans and creators, including the ability to send tips and virtual gifts, as well as subscriptions, and a new “bulletin board” for creators to share public messages with their followers.
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The new Cameo integration also comes with recent announcements about new ad formats and a hidden emoji game that you can access in direct messages.
