After was announced on Thursday is introducing a new AI creator assistant on Facebook that will provide creators with personalized recommendations based on their content style, performance, community and goals.
Creators often have to analyze graphs and dashboards to understand their performance, but with the new AI assistant, they can get quick answers to questions like “When should I publish?” and “What are people saying in my comments?”
Since the AI assistant is a conversationalist, they can ask follow-up questions and dig deeper into a topic, such as how their audience has changed over time. The answers they get will be based on their own presence and what they can do differently to improve performance.
Beyond performance, the AI assistant can help brainstorm ideas for new content by leveraging trends. For example, it might suggest using trendy sound or creating content around cultural moments.
The new assistant will roll out to creators in the US, Canada and India. Meta plans to add new features and bring the assistant to more countries in the future.
By giving creators access to an artificial intelligence assistant, Meta aims to keep creators active on Facebook as it competes for their attention against rivals like TikTok and YouTube. Additionally, by offering creators content ideas, Facebook encourages more frequent posting, which could in turn boost user engagement.
In-app access to an AI assistant also frees creators from having to turn to third-party tools like ChatGPT when brainstorming and understanding performance, keeping them within the Meta ecosystem.
Meta also announced that it is introducing new languages for AI translations on Facebook, including Arabic, Bahasa Indonesia, French, Thai, and Vietnamese. With AI-translated reels, a creator’s tone and voice are preserved and automatically translated into another language. Launched last year, the idea behind the feature is to allow creators to reach more audiences by breaking down language barriers.
Creators also have the option to use a lip-sync feature to align the translation with their lip movements, which makes it look more natural.
Meta says over half a billion Facebook users now watch AI-translated videos every week.
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